At a Glance
- Tasks: Lead growth marketing strategies to boost site conversion and customer retention.
- Company: Join DAVIDsTEA, a trendy retailer making tea fun and fashionable.
- Benefits: Enjoy competitive pay, health insurance, paid holidays, and a supportive work culture.
- Other info: Flexible remote work options and a commitment to diversity and inclusion.
- Why this job: Be part of a mission to spread joy through tea while driving impactful marketing initiatives.
- Qualifications: 7+ years in digital marketing with strong skills in SEO, paid media, and analytics.
The predicted salary is between 90000 - 110000 $ per year.
DAVIDsTEA is a leading branded retailer and growing wholesaler of specialty loose leaf tea, offering a selection of signature blends, single-origin teas, and tea-related gifts and accessories through our e-commerce platform and 23 Canadian retail stores. Based in Montreal, we focus on innovative flavours, wellness-driven ingredients, and organic tea. We’re making tea fashionable and fun, and we pride ourselves on offering both the best possible service to our customers and a positive work environment for our employees!
About the role
We are looking for a Growth Marketing Director to own site conversion, demand capture, and lifecycle marketing.
Responsibilities
- Site and conversion: Own site experience, PDP optimization and checkout flow end-to-end. Build and run a structured testing roadmap (A/B, multivariate) across landing pages, offers, and nuances to consistently improve conversion and LTV. Optimize conversion and ensure site search and tracking perform reliably.
- Demand capture: Own the agency relationship and paid media budget with our performance marketing partner: brief, review and hold accountable against efficiency and growth targets. Ensure accurate media tracking and attribution across paid channels and our performance marketing partner. Manage branded search, and paid social with audience-targeted, CAC/ROAS-optimized spend. Own SEO and monitor and experiment with AEO, to optimize for both.
- Lifecycle and retention: Establish and own email/SMS and lifecycle marketing strategy and design world-class retention and loyalty programs (Frequent Steepers) with clear success metrics; then implement and execute. Create an operational playbook for segment-specific channel mix, cadence, offer approach, and measurement. Mentor and manage a small team of marketing specialists/analysts.
So are YOU our next Growth Marketing Director?
Requirements
- 7+ years in growth, performance, lifecycle or digital marketing, ideally in retail, ecommerce, or DTC.
- Proven track record managing significant paid digital media budgets and hitting acquisition/efficiency targets.
- Strong fluency across paid media, SEO/SEM, email/lifecycle marketing, and paid media platforms, plus a BI tool (Looker, Tableau, or similar) for reporting.
- Comfortable with data: can build and interpret dashboards, run cohort/LTV analysis, and translate numbers into action.
- Experience running structured A/B and multivariate tests.
- Strong project management skills — able to juggle multiple campaigns and cross-functional stakeholders at once.
- Thrives in a fast-paced, dynamic environment.
- A bias toward action and iteration over perfection.
- Bonus: experience with marketplaces (Amazon, Walmart), performance-based affiliate/influencer programs, or loyalty programs.
Location: Montreal or remote in Canada, with ability to travel.
Sound good? Then join us in our mission of making the world smile— one cup at a time.
DAVIDsTEA is passionate about Diversity and Inclusion and committed to building an inclusive positive work culture that fosters diversity, inclusion, and accessibility. Please let us know if you require accommodation during the recruitment process.
Benefits:
- Insurance
- Paid holidays
- Life insurance
- Insurance of medical and paramedical expenses
- Sick leave
- Employee Assistance Program (EAP)
- Free parking
- Recognition of years of service
- Long Term Disability Insurance
Hours per Week: 40
Shift: Day
Schedule: Full-Time
Growth Marketing Director employer: DAVIDsTEA Inc.
At DAVIDsTEA, we pride ourselves on being an exceptional employer, offering a vibrant work culture that champions diversity and inclusion while fostering employee growth. As a Growth Marketing Director in Montreal or remotely across Canada, you'll enjoy competitive benefits, including comprehensive insurance packages and a supportive environment that encourages innovation and collaboration. Join us in our mission to make tea fashionable and fun, while contributing to a positive workplace where your ideas can flourish.
