Build lifecycle programs at CrowdRiff using customer journeys, segmentation, and AI to guide prospects and customers across connected channels. As Principal Lifecycle Marketing, you will own end-to-end journeys from first touch through sales accepted opportunity, onboarding, adoption, expansion, renewal, and win-back. You will create always-on programs for CrowdRiff’s travel marketing solutions. The work combines creative judgment, data-driven decisions, and hands-on program building. Key Responsibilities:
Map prospect and customer journeys across lifecycle stages Define cohorts, moments, triggers, and journey requirements Score accounts using fit and intent signals Deliver activation, expansion, retention, and nurture programs Use AI to automate lifecycle workflow steps Requirements:
8+ years in B2B SaaS marketing At least 3 years in lifecycle, customer, or growth marketing Working knowledge of HubSpot or similar platforms and Intercom Experience building segmentation, cohort, and account scoring models Experience turning data into decisions and engineering requirements Apply lifecycle strategy, creative judgment, journey design, and AI automation to help CrowdRiff customers reach value and expand.
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Principal Lifecycle Marketing Strategist in Toronto employer: CrowdRiff Inc.
CrowdRiff is an exceptional employer that fosters a vibrant and inclusive work culture, where creativity and exploration are at the forefront. With generous benefits like extensive vacation time, travel perks, and a commitment to employee growth through our DevDollars program, we empower our team to thrive both personally and professionally. Join us in a remote environment that encourages collaboration across borders while making meaningful contributions to the world of travel marketing.
