At a Glance
- Tasks: Lead paid acquisition on Meta and Google, optimizing campaigns for maximum impact.
- Company: Join a dynamic team at Creative Niche Inc. in Calgary, AB.
- Benefits: Competitive salary, flexible work environment, and opportunities for growth.
- Other info: Hands-on role with significant media budgets and creative collaboration.
- Why this job: Make a real difference with your marketing skills in a fast-paced setting.
- Qualifications: 5+ years in performance marketing with expertise in Meta and Google Ads.
The predicted salary is between 63000 - 77000 $ per year.
The Role
- Lead paid acquisition across Meta and Google, with opportunities to test additional channels.
- Manage significant monthly media budgets with accountability for CAC, CPL, ROAS, conversion and revenue.
- Develop media plans aligned with broader business and growth objectives.
- Continuously optimize campaigns, audiences, bidding, creative and budget allocation.
- Build and manage structured creative and performance testing.
- Partner with creative and digital teams on advertising concepts, landing pages and conversion optimization.
- Monitor attribution and tracking and translate performance data into clear recommendations.
- Communicate results, opportunities and priorities to senior stakeholders.
What We’re Looking For
- 5+ years of hands-on performance marketing/media buying experience.
- Advanced expertise in Meta Ads Manager and Google Ads.
- Experience managing six-figure monthly media spend.
- Strong understanding of paid acquisition, conversion funnels, attribution and CRO.
- Demonstrated success improving acquisition efficiency and scaling campaigns.
- Strong analytical skills combined with good creative instincts.
- Commercially minded and comfortable connecting media performance to business results.
- Highly autonomous, proactive and comfortable operating in a fast-moving environment.
- Genuinely enjoys being hands-on in the platforms.
This is a hands-on role for a performance marketer who is equally comfortable setting strategy and working directly within Meta and Google to launch, optimize and scale campaigns. You’ll manage substantial media investment and use performance data to make decisions around audiences, creative, budgets and channel mix.
This role is currently open, and applications are under review.
Senior Performance Marketing Manager in Calgary employer: Creative Niche
Join a dynamic Canadian organization that values strategic thinking and hands-on execution in the B2B marketing space. With a strong emphasis on professional development, you will lead a small team while enjoying a collaborative work culture that encourages innovation and visibility within the organization. This role offers unique opportunities to shape marketing strategies and engage with senior leadership, making it an excellent place for those seeking meaningful and rewarding employment.
