Marketing Manager in Winnipeg

Lead integrated marketing that connects students to life-changing opportunities. CPA Ontario operates at a rare intersection, both regulator and membership body, responsible for upholding the integrity of the CPA designation while supporting more than 105,000 members and 19,000 students across the province. Our work sits between business and the public interest, between the evolving demands of industry and the standards that make trust possible.

We are seeking a highly skilled and experienced Marketing Manager to join our Brand & Marketing team, reporting into the Vice President of Marketing, and responsible for acquisition initiatives with a focus on student recruitment, lifecycle marketing and the overall student education journey. This role will develop, manage, and grow a high-performance team who can optimize the customer journey and manage multiple integrated campaigns, with tight timelines, at all times.

What You’ll Be Doing

• Lead, coach, and develop a high-performing marketing team, fostering a collaborative and successful culture.
• Develop and execute data-based marketing strategies that support student recruitment objectives and business goals.
• Plan, manage, and deliver integrated marketing campaigns across digital, social, email, events, experiential, and traditional channels.
• Create strategic marketing briefs, campaign plans, and business cases that drive engagement and measurable outcomes.
• Optimize the prospective student journey through audience segmentation, targeted messaging, and effective campaign design.
• Collaborate with multiple cross-functional teams, internal stakeholders, partners, and leadership, and external agencies to deliver impactful marketing initiatives.
• Manage multiple concurrent projects, marketing roadmaps, and campaign timelines to ensure on-time, on-budget delivery.
• Evaluate campaign performance, leveraging insights and data to continuously improve results and achieve targets.

To Be Successful You’ll Need

• University Degree or College Diploma in the field of Marketing or Business.
• A minimum of 6 years of related marketing experience, with extensive B2C experience. B2B experience would be preferred.
• Proven experience in a senior marketing role, preferably with agency and/or corporate experience.
• Strategic marketing planning experience, including annual go-to-market plans with robust integrated campaign roadmaps from ideation to in-market.
• Demonstrated ability to manage budgets and deliver projects on time and within budget.
• Strong project management skills, experience with building workback schedules, and able to use Monday.com.
• Excellent Excel skills; experience with BI reporting and Looker dashboards.
• The ability to see all the potential opportunities and then choose where to focus.
• A personable relationship builder with strong organizational skills and ability to prioritize tasks, meet deadlines and work well under pressure.

Why Join CPA Ontario?

• We support your well-being through industry-leading benefits, mental health resources, savings programs, and a sustainable approach to how work gets done.
• We are committed to inclusion as a core part of how we operate, not as an afterthought.
• We have a hybrid working environment, with three days a week on-site, complemented by 2 days of remote working.
• We invest in your growth through learning and professional development opportunities, stretch projects, secondments, and genuine paths for career progression.
• We move quickly. The pace reflects the profession we serve; it can be demanding, but the work matters, and the team around you is invested in the same outcomes you have.

Salary range

The anticipated salary range for this position is between $103,700 - $129,600 per annum. The salary offered will be determined based on your qualifications, experience, and internal parity. Exceptions may be considered with further review.

CPA Ontario is an inclusive employer. Accommodation is available under the Ontario Human Rights Code. If you require a disability-related accommodation to participate in the recruitment process, please email accessibility@cpaontario.ca with “Accommodation Required” in the subject line to provide your contact information. A member of the Recruitment team will contact you within 48 hours.