At a Glance
- Tasks: Lead and optimize paid search strategies using Google Ads and Microsoft Ads.
- Company: Join Cossette Media, a leader in innovative marketing solutions.
- Benefits: Enjoy flexible hours, hybrid work model, and competitive salary.
- Other info: Opportunity for growth in a dynamic and collaborative environment.
- Why this job: Make an impact by shaping SEM strategies for diverse clients.
- Qualifications: 4+ years of SEM campaign management and expertise in Google Ads.
The predicted salary is between 47700 - 58300 $ per year.
Lead paid search strategy at Cossette Media using Google Ads, Microsoft Ads, and performance optimization expertise. Work in a hybrid model with flexible hours.
This Manager Search role requires significant paid search campaign management experience and paid advertising strategy expertise.
You will develop, implement, and optimize SEM campaigns for different clients while managing the agency's Paid Search practice.
The role combines strategic oversight, measurement evolution, process standardization, and team leadership.
Key Responsibilities
- Oversee holistic strategies across Google Ads and Microsoft Ads
- Establish campaign governance and quality assurance protocols
- Develop testing frameworks from business reviews and performance data
- Create POVs on search ecosystem shifts and AI advancements
- Build SEM frameworks, playbooks, and standardized processes
Requirements
- Four or more years managing campaigns on SEM platforms
- Mastery of Google Ads, Microsoft Ads, and SA360
- Experience implementing VBB, conversion modeling, and GA4 tracking
- Google Search and SA360 certifications required
- Strong analytical, communication, coaching, and delegation skills
Bring SEM leadership, paid advertising expertise, and analytical discipline to Cossette Media's client and agency practice.
Paid Search Manager SEM Strategy in Toronto employer: Cossette
At Cossette, we foster a vibrant and innovative work culture that empowers our employees to push boundaries and drive meaningful change. Located in Alberta, we offer flexible work models, generous vacation policies, and a commitment to personal and professional growth, ensuring that every team member thrives in an environment that values creativity and collaboration. Join us to be part of a dynamic team that not only shapes the future of marketing but also prioritizes your well-being and development.
