Lead paid search strategy at Cossette Media, using Google Ads expertise and data analysis to optimize client campaign performance.
This manager oversees SEM campaigns and the agency's Paid Search practice. The work spans paid advertising strategy, performance optimization, measurement, and team leadership. You will establish standards, guide testing, and support consistent delivery across client accounts.
Key Responsibilities:
- Oversee holistic strategies across Google Ads and Microsoft Ads
- Establish campaign governance and quality assurance protocols
- Develop testing frameworks from business reviews
- Create search ecosystem and AI advancement perspectives
- Build scalable SEM playbooks and operational processes
Requirements:
- Four or more years managing SEM platform campaigns
- Mastery of Google Ads, Microsoft Ads, and SA360
- Experience with VBB, conversion modeling, and GA4 tracking
- Google Search and SA360 certifications required
- Strong analytical, communication, and coaching abilities
Apply paid search strategy, campaign optimization, and analytical leadership across Cossette Media's client accounts and agency practice.
Paid Search Manager SEM Strategy in Toronto employer: Cossette Media
Citizen Relations is an exceptional employer that fosters a culture of innovation and collaboration, making it an ideal place for a Senior Director (PR) to thrive. With a commitment to employee growth through in-house learning sessions, flexible work models, and a focus on wellness, employees are empowered to excel both personally and professionally. Located in a vibrant city neighbourhood, the agency offers a dynamic work environment with modern co-working spaces, generous vacation policies, and a strong emphasis on equity and inclusion.
