Lead integrated media planning at Cossette Media, using digital expertise and consumer insights to guide client campaigns and strategies. Hybrid work models are available.
As Manager, Media Planning, you will manage a portfolio of clients and develop full-funnel plans across offline and online media. The work requires strong digital experience, media planning tools, presentation, negotiation, project management, and client servicing skills. You will help develop campaigns, meet campaign KPIs, and support business growth as a trusted partner.
Key Responsibilities:
- Develop and present integrated full-funnel media plans
- Manage daily client relationships and workstreams
- Identify consumer, category, product, and competitive insights
- Control client budgets for accuracy and quality
- Train junior team members and coordinate specialized partners
Requirements:
- Five or more years of integrated media planning experience
- Expert knowledge of media forms, tools, and processes
- Strong digital background and industry-leading tool experience
- Excellent presentation, negotiation, and client servicing skills
- Curiosity about using AI tools for client objectives
Bring integrated planning, digital media, and client partnership expertise to Cossette Media's campaign and business growth work.
Manager Integrated Media Planning in Toronto employer: Cossette Media
Citizen Relations is an exceptional employer that fosters a culture of innovation and collaboration, making it an ideal place for a Senior Director (PR) to thrive. With a commitment to employee growth through in-house learning sessions, flexible work models, and a focus on wellness, employees are empowered to excel both personally and professionally. Located in a vibrant city neighbourhood, the agency offers a dynamic work environment with modern co-working spaces, generous vacation policies, and a strong emphasis on equity and inclusion.
