At a Glance
- Tasks: Lead marketing measurement strategy and shape recommendations for major brands.
- Company: Join Plus Company Media, a leader in innovative marketing solutions.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Other info: Dynamic team environment with a focus on innovation and collaboration.
- Why this job: Make a real impact by guiding advanced marketing strategies and mentoring future leaders.
- Qualifications: 6+ years in marketing science and expertise in attribution models.
The predicted salary is between 121500 - 148500 $ per year.
Lead marketing measurement strategy in Toronto with advanced attribution, econometrics, and experimentation expertise at Plus Company Media. Shape recommendations for major brands. As Director, Insights & Measurement, you will own frameworks, model designs, and causal inference methodologies. You will guide Marketing Mix Models, Multi-Touch Attribution, and lift studies. The role emphasizes attribution methodology and experimental design, alongside client consulting, narrative strategy, and team mentorship. You will translate statistical outputs into strategic recommendations.
Key Responsibilities:
- Lead custom Marketing Mix Model and Multi-Touch Attribution design
- Combine econometric trends with digital attribution signals
- Architect randomized, matched-market, and geo-lift experiments
- Translate statistical outputs into business recommendations
- Mentor media analysts and marketing scientists
Requirements:
- Six-plus years in marketing science, econometrics, or data science
- Three-plus years designing attribution models and incrementality experiments
- Expertise in advanced media analytics and causal inference
- Experience with a media agency, AdTech firm, or consultancy preferred
- Bring attribution, experimentation, and strategic storytelling expertise to Plus Company Media’s Toronto measurement leadership team.
Director Marketing Measurement – Toronto employer: Cossette Media
Citizen Relations is an exceptional employer that fosters a culture of innovation and collaboration, making it an ideal place for a Senior Director (PR) to thrive. With a commitment to employee growth through in-house learning sessions, flexible work models, and a focus on wellness, employees are empowered to excel both personally and professionally. Located in a vibrant city neighbourhood, the agency offers a dynamic work environment with modern co-working spaces, generous vacation policies, and a strong emphasis on equity and inclusion.
