Lead paid search strategy at Cossette Media using Google Ads, Microsoft Ads, and Search Ads 360 across client accounts. This new vacancy offers $70,000-$80,000 annually.
As Manager Search, you will oversee holistic SEM strategies aligned with business objectives. You will shape testing frameworks, measurement approaches, operational standards, and team development. The role requires hands-on platform experience, advanced bidding knowledge, and executive-ready analysis.
Key Responsibilities:
- Oversee holistic paid search strategies across major SEM platforms
- Establish campaign governance and quality assurance protocols
- Translate business reviews into testing and innovation frameworks
- Develop strategic perspectives on search ecosystem and AI shifts
- Refine measurement and value-based bidding methodologies collaboratively
Requirements:
- Four or more years managing SEM platform campaigns
- Mastery of Google Ads, Microsoft Ads, and SA360
- Experience implementing VBB, conversion modeling, and GA4 tracking
- Google Search and SA360 certifications required
- Strong analytical, communication, coaching, and team management skills
Bring paid search leadership, measurement expertise, and strategic thinking to Cossette Media's SEM team and client accounts.
Paid Search Strategy Manager in Ottawa employer: Cossette Media
Citizen Relations is an exceptional employer that fosters a culture of innovation and collaboration, making it an ideal place for a Senior Director (PR) to thrive. With a commitment to employee growth through in-house learning sessions, flexible work models, and a focus on wellness, employees are empowered to excel both personally and professionally. Located in a vibrant city neighbourhood, the agency offers a dynamic work environment with modern co-working spaces, generous vacation policies, and a strong emphasis on equity and inclusion.
