At a Glance
- Tasks: Lead business growth and client relationships while driving innovation in Alberta's market.
- Company: Join Cossette, a dynamic agency fostering creativity and collaboration.
- Benefits: Enjoy flexible work hours, generous vacation, and wellness support.
- Other info: Embrace a culture of learning and inclusivity with exciting team events.
- Why this job: Be an entrepreneurial leader making a real impact in the marketing world.
- Qualifications: Experience in agency environments and strong local networks are essential.
The predicted salary is between 148500 - 181500 $ per year.
As the Vice-President, Business Lead at Cossette Calgary, you are an entrepreneur at heart, building strong client relationships, tasked with driving growth, and attracting top talent to strengthen our Alberta presence. Rather than acting simply as a traditional communications advisor, you focus on driving growth and expanding Cossette’s presence across Alberta. To support clients in the Alberta market, you will leverage Cossette’s unique national scale while maintaining local agility.
Key Responsibilities
- Business & Client Leadership (Growth & Innovation)
- Client Relationship Excellence: Oversee key client relationships, ensuring expectations are consistently exceeded. Address concerns proactively and expand partnerships to deliver high-impact, results-driven creative work.
- National Alignment and Collaboration: Leverage the power of Cossette nationally by understanding available resources and utilizing them to unlock maximum value for the local market.
- Lead Business Development: Act as the driving force behind Calgary's market expansion. Triage new business opportunities, spearhead RFP processes, and collaborate with the national Growth Team to convert leads into client wins.
- Sector-Specific Growth: Leverage your credibility and network to win and grow business within Western Canada’s key verticals: Energy & Clean-Tech Transition, Agriculture & Ag-Tech, Public Sector, Crown Corporations, Non-profit, and Tourism & Regional Destination Marketing.
- Champion Innovation: Embrace innovation and champion AI as a tool to unlock human creativity helping clients and internal teams navigate responsible AI usage.
- Community Integration & Brand Ambassadorship
- Local Market Ambassador: Champion Alberta’s regional pride and economic momentum. Focus on establishing genuine, long-term, relationship-driven local roots rather than transactional cold sales.
- Active Networking & Representation: Represent Cossette at key provincial business hubs and local industry awards shows.
- Corporate Values Advocate: Promote Cossette’s vision and values internally and externally across social platforms and industry events.
- Team Leadership & Talent Development
- Build a High-Performing Team: Attract, retain, and mentor an unparalleled business leadership team in the Calgary market.
- Foster Integrated Collaboration: Ensure seamless communication and integration of Cossette's diverse national expertise.
- Drive Team Engagement: Lead by example with high energy and unified enthusiasm.
Qualifications & Experience
- Agency Experience: Experience in a multi-expertise environment with complex clients.
- Established Alberta Network: A robust roster of local corporate, community, and provincial government contacts in Alberta.
- Digital & Tech Fluency: Background in digital marketing, Martech platforms, and AI applications.
- Vertical Expertise: Deep understanding of at least one key local industry.
Key Mindsets & Attributes
- Relationship-Driven: Highly collaborative and focused on building long-term community trust.
- Inspiring Leader: Capable of uniting diverse teams around a shared vision.
- Entrepreneurial & Self-Starting: Driven to accelerate revenue and market expansion.
What’s in it for you:
- An innovative and entrepreneurial work environment.
- Hybrid work models and flexible hours.
- Generous Vacation starting at 3 weeks + 1 extra week over the holidays.
- Modern, open co-working spaces.
- Team social events.
- Access to internal network of opportunities.
- Flexible benefits to support your individual lifestyle.
- Comprehensive mental health support.
- Dedicated play rooms and wellness rooms.
- Maternity leave top up program.
We’re humbled by the number of talented people who apply to work with us every day. We’ll reach out directly to those we’d like to meet for an interview. Creating meaningful work means embracing different perspectives. We are an equal opportunity employer and do not discriminate based on age, colour, ability, national origin, race, religion, sex, or sexual orientation. We pride ourselves on our inclusive and accessible workplace.
Vice-President, Business Lead in Calgary employer: Cossette Media
Citizen Relations is an exceptional employer that fosters a culture of innovation and collaboration, making it an ideal place for a Senior Director (PR) to thrive. With a commitment to employee growth through in-house learning sessions, flexible work models, and a focus on wellness, employees are empowered to excel both personally and professionally. Located in a vibrant city neighbourhood, the agency offers a dynamic work environment with modern co-working spaces, generous vacation policies, and a strong emphasis on equity and inclusion.
