At a Glance
- Tasks: Lead business growth and client relationships while driving innovation in Alberta's market.
- Company: Join Cossette, a dynamic agency fostering creativity and collaboration.
- Benefits: Enjoy flexible work hours, generous vacation, and wellness support.
- Other info: Embrace a culture of learning and inclusivity with exciting team events.
- Why this job: Be an entrepreneurial leader making a real impact in the marketing world.
- Qualifications: Experience in agency environments and strong local networks are essential.
The predicted salary is between 148500 - 181500 $ per year.
As the Vice-President, Business Lead, Cossette Calgary, you are an entrepreneur at heart, building strong client relationships, tasked with driving growth, and attracting top talent to strengthen our Alberta presence. Rather than acting simply as a traditional communications advisor, you focus on driving growth and expanding Cossette’s presence across Alberta. To support clients in the Alberta market, you will leverage Cossette’s unique national scale while maintaining local agility.
Key Responsibilities
- Business & Client Leadership (Growth & Innovation)
- Client Relationship Excellence: Oversee key client relationships, ensuring expectations are consistently exceeded. Address concerns proactively and expand partnerships to deliver high-impact, results-driven creative work.
- National Alignment and Collaboration: Leverage the power of Cossette nationally by understanding available resources and utilizing them to unlock maximum value for the local market.
- Lead Business Development: Act as the driving force behind Calgary's market expansion. Triage new business opportunities, spearhead RFP processes, and collaborate with the national Growth Team to convert leads into client wins.
- Sector-Specific Growth: Leverage your credibility and network to win and grow business within Western Canada’s key verticals: Energy & Clean-Tech Transition, Agriculture & Ag-Tech, Public Sector, Crown Corporations, Non-profit, and Tourism & Regional Destination Marketing.
- Champion Innovation: You embrace innovation and are curious about the future of marketing. You champion AI as a tool to unlock human creativity helping clients and internal teams navigate responsible AI usage.
- Community Integration & Brand Ambassadorship
- Local Market Ambassador: Natively champion Alberta’s regional pride and economic momentum. Focus on establishing genuine, long-term, relationship-driven local roots rather than transactional cold sales.
- Active Networking & Representation: Physically represent Cossette at key provincial business hubs, including the Calgary Chamber of Commerce, Calgary Economic Development, Calgary Marketing Association, the Business Council of Alberta, premier events and local industry awards shows.
- Corporate Values Advocate: Promote Cossette’s vision and values internally and externally across social platforms and industry events to strengthen our reputation and value proposition.
- Team Leadership & Talent Development
- Build a High-Performing Team: Attract, retain, and mentor an unparalleled business leadership team in the Calgary market.
- Foster Integrated Collaboration: Break down silos to ensure seamless communication and integration of Cossette's diverse national expertise, creating maximum value for local clients.
- Drive Team Engagement: Lead by example with high energy and unified enthusiasm, keeping the team motivated, client-centric, and growth-focused.
Qualifications & Experience
- Agency Experience: Experience in a multi-expertise environment with complex clients, capable of solving business needs, passionate about creativity.
- Established Alberta Network: A robust, pre-existing roster of local corporate, community, and provincial government contacts in Alberta.
- Digital & Tech Fluency: Background in digital marketing, Martech platforms, and AI applications.
- Vertical Expertise: Deep understanding of at least one key local industry: Energy/Clean-tech, Agriculture/Ag-tech, Public Sector/Government, or Tourism.
Key Mindsets & Attributes
- Relationship-Driven: Highly collaborative, patient, and focused on building long-term community trust.
- Inspiring Leader: Capable of uniting diverse, multi-disciplinary teams around a shared, ambitious vision.
- Entrepreneurial & Self-Starting: Driven to accelerate revenue and market expansion, taking strategic risks to drive sustainable growth with high autonomy.
What’s in it for you:
- An innovative and entrepreneurial work environment that promotes ingenuity and individuality.
- Hybrid work models and flexible hours, plus a work from anywhere policy for short-term stays in other regions.
- Generous Vacation starting at 3 weeks + 1 extra week over the holidays.
- Modern, open co-working spaces with coffee & snack bars, located in great city neighborhoods.
- Dogs allowed, dedicated Play Room to support families and Private wellness room (in select offices).
- Team social events - holiday parties, seasonal gatherings, weekly happy hours, inspiring speakers and more.
We are obsessed with learning and being better humans. In-house learning & development sessions and annual career and growth conversations.
We invest in your health and wellness: Flexible benefits to support your individual lifestyle and life stage – with access to a personal wellness spending account.
A responsible sick & personal absence days policy designed so you don't have to worry the moment a personal obligation or emergency arises.
Maternity leave top up program.
Vice-President, Business Lead in Calgary employer: Cossette Inc.
At Cossette Inc., we pride ourselves on fostering a dynamic and inclusive work culture that encourages creativity and collaboration. Located in the vibrant city of Toronto, our hybrid work model offers flexibility while providing ample opportunities for mentorship and professional growth. Join us to be part of a forward-thinking team that values innovation and empowers you to make a meaningful impact in the world of design.
