Vice-President, Business Lead in Calgary

As the Vice-President, Business Lead, Cossette Calgary, you are an entrepreneur at heart, building strong client relationships, tasked with driving growth, and attracting top talent to strengthen our Alberta presence. Rather than acting simply as a traditional communications advisor, you focus on driving growth and expanding Cossette’s presence across Alberta. To support clients in the Alberta market, you will leverage Cossette’s unique national scale while maintaining local agility.

Key Responsibilities

• Business & Client Leadership (Growth & Innovation)
• Client Relationship Excellence: Oversee key client relationships, ensuring expectations are consistently exceeded. Address concerns proactively and expand partnerships to deliver high-impact, results-driven creative work.
• National Alignment and Collaboration: Leverage the power of Cossette nationally by understanding available resources and utilizing them to unlock maximum value for the local market.
• Lead Business Development: Act as the driving force behind Calgary's market expansion. Triage new business opportunities, spearhead RFP processes, and collaborate with the national Growth Team to convert leads into client wins.
• Sector-Specific Growth: Leverage your credibility and network to win and grow business within Western Canada’s key verticals: Energy & Clean-Tech Transition, Agriculture & Ag-Tech, Public Sector, Crown Corporations, Non-profit, and Tourism & Regional Destination Marketing.
• Champion Innovation: You embrace innovation and are curious about the future of marketing. You champion AI as a tool to unlock human creativity helping clients and internal teams navigate responsible AI usage.
• Community Integration & Brand Ambassadorship
• Local Market Ambassador: Natively champion Alberta’s regional pride and economic momentum. Focus on establishing genuine, long-term, relationship-driven local roots rather than transactional cold sales.
• Active Networking & Representation: Physically represent Cossette at key provincial business hubs, including the Calgary Chamber of Commerce, Calgary Economic Development, Calgary Marketing Association, the Business Council of Alberta, premier events, and local industry awards shows.
• Corporate Values Advocate: Promote Cossette’s vision and values internally and externally across social platforms and industry events to strengthen our reputation and value proposition.
• Team Leadership & Talent Development
• Build a High-Performing Team: Attract, retain, and mentor an unparalleled business leadership team in the Calgary market.
• Foster Integrated Collaboration: Break down silos to ensure seamless communication and integration of Cossette's diverse national expertise, creating maximum value for local clients.
• Drive Team Engagement: Lead by example with high energy and unified enthusiasm, keeping the team motivated, client-centric, and growth-focused.

Qualifications & Experience

• Agency Experience: Experience in a multi-expertise environment with complex clients, capable of solving business needs, passionate about creativity.
• Established Alberta Network: A robust, pre-existing roster of local corporate, community, and provincial government contacts in Alberta.
• Digital & Tech Fluency: Background in digital marketing, Martech platforms, and AI applications.
• Vertical Expertise: Deep understanding of at least one key local industry: Energy/Clean-tech, Agriculture/Ag-tech, Public Sector/Government, or Tourism.

Key Mindsets & Attributes

• Relationship-Driven: Highly collaborative, patient, and focused on building long-term community trust.
• Inspiring Leader: Capable of uniting diverse, multi-disciplinary teams around a shared, ambitious vision.
• Entrepreneurial & Self-Starting: Driven to accelerate revenue and market expansion, taking strategic risks to drive sustainable growth with high autonomy.

What’s in it for you:

• An innovative and entrepreneurial work environment that promotes ingenuity and individuality.
• Hybrid work models and flexible hours, plus a work from anywhere policy for short-term stays in other regions.
• Generous Vacation starting at 3 weeks + 1 extra week over the holidays.
• Agency summer days.
• Modern, open co-working spaces with coffee & snack bars, located in great city neighborhoods.
• Dogs allowed, dedicated Play Room to support families and Private wellness room (in select offices).
• Team social events - holiday parties, seasonal gatherings, weekly happy hours, inspiring speakers and more.
• In-house learning & development sessions and annual career and growth conversations.
• Access to internal network of opportunities across all agencies.
• Flexible benefits to support your individual lifestyle and life stage.
• Comprehensive mental health support including access to a virtual mental health therapy clinic.
• A responsible sick & personal absence days policy designed so you don't have to worry the moment a personal obligation or emergency arises.
• Maternity leave top up program.

We’re humbled by the number of talented people who apply to work with us every day. We’ll reach out directly to those we’d like to meet for an interview. Creating meaningful work means embracing different perspectives. We are an equal opportunity employer and do not discriminate based on age, colour, ability, national origin, race, religion, sex, or sexual orientation. We pride ourselves on our inclusive and accessible workplace. If you need any accommodations during the interview process to make it work for you, let us know.