Associate Creative Director, Digital Design in Winnipeg

Who we are Samsara (NYSE: IOT) is the pioneer of the Connected Operations™ Cloud, which is a platform that enables organizations that depend on physical operations to harness Internet of Things (IoT) data to develop actionable insights and improve their operations. At Samsara, we are helping improve the safety, efficiency and sustainability of the physical operations that power our global economy.

Working at Samsara means you’ll help define the future of physical operations and be on a team that’s shaping an exciting array of product solutions, including Video-Based Safety, Vehicle Telematics, Apps and Driver Workflows, and Equipment Monitoring. As part of a recently public company, you’ll have the autonomy and support to make an impact as we build for the long term.

The Associate Creative Director will play a pivotal role in shaping and executing the visual and creative direction of marketing campaigns, branding initiatives, and product communication for a leading global B2B SaaS company. This role requires a blend of strategic thinking, hands‑on design expertise, and collaboration across multidisciplinary teams to deliver high-quality creative assets that resonate with both business clients and internal stakeholders.

In this role, you will:

• Lead the development and execution of creative concepts for digital, print, and multimedia marketing materials.
• Own our tokenized digital web design system in Figma, with components mapped one-to-one to our codebase.
• Prototype and build directly using AI‑assisted design and development tools.
• Collaborate with product, marketing, and sales teams to create compelling visual narratives that align with brand strategy and business goals.
• Manage a team of digital designers, providing guidance, mentorship, and constructive feedback.
• Oversee the production process from ideation through to final delivery.
• Contribute to the creation of brand guidelines and ensure consistency across all creative outputs.
• Stay current on industry trends and emerging design tools.
• Work closely with UX to ensure that our user insights are being delivered upon.
• Analyze and optimize creative assets for performance across various digital channels.
• Champion, role model, and embed Samsara's cultural principles.
• Hire, develop and lead an inclusive, engaged, and high performing team.

Minimum requirements for the role:

• 8+ years of experience in a creative role with 2+ years of experience as a direct people manager within a B2B SaaS or high‑tech environment.
• Expertise in design software such as Figma and Adobe Creative Suite.
• Experience and curiosity around AI models and tools.
• Hands‑on experience working within a componentized or tokenized design system in Figma.
• Genuine, hands‑on fluency with AI‑assisted design or prototyping tools.
• Strong understanding of brand strategy, UX/UI design principles, and digital marketing best practices.
• Ability to translate user insights into compelling digital experiences.
• Familiarity with tools like Google Analytics, heatmaps, or A/B testing.
• Basic understanding of HTML, CSS, and JavaScript.
• Proven track record of managing cross‑functional projects.
• Exceptional communication and presentation skills.
• A portfolio showcasing a range of creative work.

An ideal candidate also has:

• Experience designing for or partnering closely with an e‑commerce or product‑led‑growth (PLG) motion.
• In‑house experience at a fast‑scaling company.
• Experience preparing or structuring a design system.
• Proficiency in motion design tools.
• Experience with 3D design software.

Flexible Working At Samsara, we embrace a flexible working model that caters to the diverse needs of our teams. Our goal is to ensure that all members of our team can contribute effectively, whether they are working on‑site, in a hybrid model, or fully remotely.

Belonging at Samsara At Samsara, we welcome everyone regardless of their background. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, gender, gender identity, sexual orientation, protected veteran status, disability, age, and other characteristics protected by law.

Accommodations Samsara is an inclusive work environment, and we are committed to ensuring equal opportunity in employment for qualified persons with disabilities.