Lead SaaS lifecycle marketing at Jobber from Edmonton, Toronto, Vancouver, or Kitchener-Waterloo, using lead nurture and experimentation to improve conversion. As Senior Lifecycle Marketing Manager, you will own lead strategy, programs, and metrics across acquisition, activation, retention, and expansion. You will build personalized journeys with AI enrichment, Clay, n8n, and customer data. Cross-functional work with Marketing, Sales, Success, Product, Growth, and Business Operations will connect lead and trial experiences. The role focuses on moving leads into trials and trials into paying customers through experimentation. Key Responsibilities:
Own lead nurture strategy, programs, and conversion metrics Build AI-enriched lead journeys using Clay and n8n Connect lead and trial experiences across platforms Design experiments and iterate against conversion metrics Lead acquisition pod planning and team handoffs Requirements:
Deep lead nurture and trial-to-paid SaaS experience Hands-on AI enrichment and personalization experience Integrated acquisition leadership across outbound and sales Strong understanding of nurture and conversion metrics High autonomy and ownership of KPI outcomes Bring SaaS lifecycle strategy, AI journey building, and conversion experimentation to Jobber’s customer growth programs.
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Senior SaaS Lifecycle Marketing Manager in Vancouver employer: Content Creators
Kabam Games, Inc. is an exceptional employer that fosters a vibrant and inclusive work culture in the heart of downtown Vancouver. With a strong focus on employee growth and development, team members are encouraged to innovate and collaborate closely with passionate colleagues in the gaming industry. The company offers unique benefits such as flexible work arrangements, opportunities for professional advancement, and a chance to be part of creating engaging experiences for a global community of players.
