Lifecycle Marketing Manager – New York City in Montréal

Time Doctor is hiring a Lifecycle Marketing Manager to own the marketing-led customer journey from the moment an account starts paying. You will decide who hears what, when, based on which behaviour, and toward which commercial outcome. Your job is to turn customer behaviour and usage signals into adoption, retention, expansion and reactivation revenue, and to run that engine AI-first, building agents and agentic workflows that do real work.

Who we are

Time Doctor is a workforce analytics platform that gives distributed teams the visibility they need to improve trust and performance. We serve remote, hybrid and outsourced organisations worldwide, with particular strength in BPO, healthcare and tech services. We are bootstrapped, profitable and fully remote, with team members across 30+ countries.

The role

You will own the lifecycle marketing program for our paying customers: the 30/60/90 onboarding plays, ongoing customer communications, customer segmentation, and the expansion and retention plays that grow and keep the base. You design the journeys, brief the work, QA it and measure it, and you own the revenue outcome.

• The number: Your primary measure is the qualified expansion and cross-sell opportunities Lifecycle generates and surfaces.
• The lane: You own orchestration and outcomes across the customer base, not every surface you touch.
• The operating model: This is an AI-first role, and AI fluency is the job.

This is a systems role. You build repeatable, automated journeys rather than one-off campaigns, and you keep human ownership of segmentation logic, offer design, guardrails, final QA and the commercial call.

Who you are

• You treat a revenue number as yours, and you design every journey toward adoption, retention or expansion.
• You have high agency. When a journey underperforms, you find out why and fix it.
• You are commercially minded. You turn customer signals into revenue.
• You are analytical and cohort-fluent. You read behaviour and act on where customers stall or grow.
• You think in systems. You would rather build a repeatable, automated flow than run another one-off campaign.
• You work cleanly across Growth, CS, PMM and GTM Ops without needing to own their surfaces.
• You build with AI. Agents and agentic workflows are how you get work done.

What you will own

• Onboarding and adoption: The marketing-led 30/60/90 program that gets new paying customers to first value.
• Segmentation and journey orchestration: Segmenting paying customers and designing, building and QA-ing the journeys.
• Expansion and cross-sell: Plays that grow existing accounts through seats, add-ons and cross-sell.
• Retention and win-back: Proactive plays against at-risk cohorts and re-engagement of dormant accounts.
• Renewal-moment marketing: Value-recap and air-cover campaigns timed to the renewal window.
• Customer communications: Audience, segmentation, timing and orchestration for various customer communications.
• Advocacy and review sites: Identifying advocates and triggering review, referral, testimonial and reference asks.
• Lifecycle analytics and experimentation: Performance across every journey and improving the programs.
• AI in the workflow: Agentic workflows for segmentation, usage and account signal interpretation.

This role may not suit you if

• You measure yourself on sends, opens and campaign volume rather than on revenue adopted, kept and grown.
• You prefer launching one-off campaigns to building journeys that run on their own.
• AI for you means prompt libraries and screenshots.
• Your experience is mostly top-of-funnel.
• You need to own every surface you touch.
• You cannot commit to at least four hours a day of overlap with US Eastern business hours.

What a realistic week looks like

• A cohort review showing where last month's new customers stalled before day 30.
• A working session with CS on an at-risk cohort.
• Two expansion opportunities your signals surfaced, qualified and routed to Sales.
• An agent you built to draft and QA journey variants.
• A value-recap campaign going out to accounts entering their renewal window.

Requirements

• Your experience: 5 to 7 years in lifecycle, CRM, customer or retention marketing at a B2B SaaS company.
• A track record of designing and running behaviour-triggered customer journeys.
• Comfortable working from product-usage and account data to define segments.
• Fluent in a marketing automation or lifecycle stack such as HubSpot.
• Experience running expansion, cross-sell or renewal-support programs.
• A clear understanding of where lifecycle ends and Growth and CS begin.
• Hands-on experience building agents or agentic workflows that do real work.
• Remote, with a minimum four-hour daily overlap with US Eastern (ET) business hours.

Nice to have

• Product-led SaaS experience.
• More than four hours of daily overlap with US Eastern business hours.
• Background in workforce analytics, time tracking, HR tech or productivity software.
• Experience marketing to BPO, outsourcing, healthcare or tech services customers.

The team you are joining

You will report to our Director, Revenue Marketing. You will work closely with Growth and CS on expansion and churn signals.

How we will measure success

• Qualified expansion and cross-sell opportunities you generate and surface.
• Expansion revenue, net revenue retention contribution and at-risk recovery.
• Onboarding completion, time-to-value and product adoption depth among paying customers.
• Advocacy volume across reviews, referrals and references.

Your first 90 days

• Days 1 to 30: Map the post-conversion journey and audit the current onboarding and customer comms.
• Days 31 to 60: Launch or repair the onboarding. Stand up the first expansion play and one renewal-moment campaign.
• Days 61 to 90: Scale the expansion and retention plays that are working.

Why this role

• You own a real revenue number, from the moment a customer converts.
• You get a clear lane. Growth, CS, PMM and GTM Ops are your partners.
• You work AI-first from day one.
• We are profitable and bootstrapped.
• Fully remote and flexible, working with talented people in 30+ countries.

Our hiring approach

Because this is an AI-first role, our process asks you to prove it. Expect a working session where you show agents or agentic workflows you have built.

This is a full-time, 100% remote role. We are an equal opportunity employer and we value diversity and inclusion.