At a Glance
- Tasks: Lead DTC marketing strategy and oversee a dynamic marketing team.
- Company: Fast-growing Canadian lifestyle brand with global ambitions.
- Benefits: Competitive salary, growth opportunities, and a vibrant work culture.
- Other info: Join a fast-paced environment with a focus on innovation and growth.
- Why this job: Shape the future of a brand while driving impactful marketing initiatives.
- Qualifications: Proven experience in DTC marketing and team leadership.
The predicted salary is between 135000 - 165000 $ per year.
About the Company
Fast-growing Canadian founder-led DTC lifestyle consumer brand scaling across North America and globally.
Industry: Retail
Type: Privately Held
About the Role
The Company is seeking an experienced Head of DTC Marketing to play a pivotal role in the next stage of its growth. This leadership position demands a hands-on approach to integrating brand, growth, people, operations, and marketing performance. The successful candidate will be responsible for leading the marketing organization, translating the company's vision and growth objectives into a clear strategy, and ensuring its execution.
Key areas of focus include:
- DTC marketing and brand strategy
- People and operational leadership
- Financial and marketing performance ownership
The role also involves owning the website and web team, leading a multidisciplinary marketing team, managing the marketing budget, and building the necessary systems and processes to support a growing organization.
Applicants must have a proven track record in leading and developing DTC marketing teams, with a strong background in DTC/e-commerce across various channels. The ideal candidate will have a deep understanding of how the DTC ecosystem works to drive profitable growth, as well as the ability to make data-driven decisions and optimize marketing performance. Experience in a fast-moving, entrepreneurial environment is essential, and a background in scaling high-growth DTC consumer brands is a plus.
The role requires a strategic thinker with strong brand and creative judgment, capable of balancing immediate revenue with long-term brand and customer growth. The Head of DTC Marketing will be expected to bring a blend of growth, brand, and operational expertise to the table, and to lead a team of specialists while maintaining a focus on the big picture.
Functions:
- Marketing
- Ecommerce
Head of DTC Marketing in Toronto employer: Confidential
As a General Manager in our Projects Group, you will thrive in a dynamic and supportive work culture that prioritizes employee growth and development. Our commitment to excellence is matched by our focus on fostering strong client relationships and delivering high-quality project outcomes across the Americas. With a diverse team of professionals and a multi-office setup, we offer unique opportunities for collaboration and innovation, making us an exceptional employer for those seeking meaningful and rewarding careers.
