At a Glance
- Tasks: Lead marketing strategy and execution for a high-growth B2B company.
- Company: Fast-paced tech company focused on Canadian market expansion.
- Benefits: Competitive salary, flexible work environment, and opportunities for professional growth.
- Other info: Join a dynamic team and make a real difference in a thriving industry.
- Why this job: Drive impactful marketing initiatives and shape the future of the brand.
- Qualifications: Experience in B2B marketing and proficiency with marketing tools like HubSpot and Salesforce.
The predicted salary is between 117000 - 143000 $ per year.
About the Company
High-growth B2B business scaling Canadian pipeline, brand, and lifecycle marketing with global alignment.
Industry: Computer Software
Type: Privately Held
About the Role
The Company is seeking a Head of Marketing with a strong background in high-growth B2B marketing and deep SME experience to lead the marketing strategy and execution for the Canadian business. The successful candidate will be responsible for driving a high-volume, commercially relevant pipeline that converts to revenue, as well as overseeing brand growth.
This role involves owning the Canadian marketing strategy, demand generation, and marketing performance reporting, and working closely with the sales team to ensure efficient pipeline conversion. The Head of Marketing will also be accountable for marketing-sourced pipeline, ACV contribution, and CAC performance in a high-volume model, and will lead the transition from lead-based to account-based marketing.
Key responsibilities for the Head of Marketing include:
- Owning the marketing budget, allocation, and ROI accountability.
- Leading the marketing team to deliver integrated, locally relevant campaigns across all channels.
- Building and evolving a high-performing team, ensuring that the team's capabilities, structure, and output align with business needs.
The ideal candidate will have a strong tech stack background, including HubSpot, Salesforce, and various marketing and sales tools, and be familiar with ABM platforms. The Head of Marketing will also be expected to support revenue growth, partner with sales leadership, and contribute to product and commercial strategy through market insights and customer feedback.
Functions: Marketing
Head of Marketing employer: Confidential
As a General Manager in our Projects Group, you will thrive in a dynamic and supportive work culture that prioritizes employee growth and development. Our commitment to excellence is matched by our focus on fostering strong client relationships and delivering high-quality project outcomes across the Americas. With a diverse team of professionals and a multi-office setup, we offer unique opportunities for collaboration and innovation, making us an exceptional employer for those seeking meaningful and rewarding careers.
