At a Glance
- Tasks: Support and execute retail trade marketing strategies for Lottery with creative assets and promotions.
- Company: Join a dynamic team in the government administration sector focused on innovative marketing.
- Benefits: Competitive salary, flexible work environment, and opportunities for professional growth.
- Other info: Collaborative culture with a focus on creativity and innovation.
- Why this job: Make an impact in the exciting world of retail marketing and drive revenue growth.
- Qualifications: University degree in business or marketing and 3+ years of relevant experience.
The predicted salary is between 62100 - 75900 $ per year.
Job Description
The Trade Marketing Specialist will support the implementation and execution of retail trade marketing strategies for Lottery.
The role focuses on end-to-end development of creative assets, promotional activities, and operational plans in collaboration with Enterprise Marketing, Key Accounts, Field Sales, and Operations teams.
Key Responsibilities
- Execute the Lottery trade marketing strategy in alignment with Key Account teams and internal stakeholders.
- Lead development of promotional creative assets, logistical plans, and in-trade activations.
- Act as liaison between creative resources, operations, channel, and Key Account teams.
- Coordinate execution of the Lotto Express retail strategy with Lottery Operations and Field Sales teams.
- Manage Key Account promotional capabilities (calendars, creative assets, spec sheets, etc.) and disseminate key info to stakeholders.
- Identify opportunities to optimize processes within Lottery Ops for seamless execution of promotions.
- Provide insights and recommendations to evolve tactics, improve results, and drive revenue growth.
- Stay current with retail industry trends and share best practices across the organization.
- Required Qualifications
- University degree or diploma in business, marketing, or related discipline.
- 3+ years of recent, relevant experience in consumer trade marketing/customer marketing.
- Strong background in marketing, advertising, and branding with a focus on retail marketing.
- CPG experience considered an asset.
- Equivalent combinations of education and experience may be considered.
- Preferred Skills
- In-depth knowledge of retail marketing principles and practices.
- Strong business acumen with analytical problem-solving skills.
- Creative and innovative mindset.
- Proven experience in agency management (advertising, media, experiential, merchandising).
- Excellent time management and ability to meet tight deadlines.
- Highly collaborative, with strong interpersonal, written, and verbal communication skills.
- Proficiency in MS Office Suite, Adobe, and web-based programs.
- Knowledge of BC’s gaming industry is an asset.
- Seniority level
- Mid-Senior level
- Employment type
- Contract
- Job function
- Marketing, Advertising, and Sales
- Industries
- Government Administration
- #J-18808-Ljbffr
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