Lead PPC and affiliate growth at ScholarshipOwl through hands-on user acquisition, campaign analysis, and team coaching while working fully remotely. As Traffic Team Lead, you will own multi-channel acquisition across paid and partner channels. You will guide PPC and Affiliate Managers while maintaining direct involvement in campaign mechanics, tracking architecture, partner economics, and performance decisions. Your work will improve profitability, scalability, and predictability across traffic acquisition. Key Responsibilities:
Coach PPC and Affiliate Managers while setting KPIs Allocate acquisition budgets using CAC, ROAS, and LTV Guide bidding, creative testing, and affiliate deal negotiations Monitor conversion rates, payback periods, and weekly forecasts Maintain attribution accuracy and eliminate fraudulent traffic Requirements:
Three-plus years of performance marketing or user acquisition experience Hands-on PPC, affiliate management, and team leadership experience Strong PPC bidding, creative testing, and paid media knowledge Understanding of CAC, CPA, ROAS, LTV, and payback periods Experience with TUNE, Affise, Everflow, Mixpanel, or GA4 Bring analytical leadership, PPC execution, affiliate strategy, and traffic-quality expertise to ScholarshipOwl’s remote acquisition team.
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Traffic Acquisition Team Lead in Toronto employer: Company 1 - The Manufacturers Life Insurance Company
At Sun Life, we pride ourselves on being an exceptional employer that values employee well-being and professional growth. Our collaborative work culture fosters innovation and inclusivity, while our commitment to employee development ensures you have access to ongoing training and advancement opportunities. Located in a vibrant community, we offer competitive benefits and a supportive environment that empowers you to make a meaningful impact in the lives of others.
Contact Details:
Company 1 - The Manufacturers Life Insurance Company Recruitment Team
