Lead marketing strategy, budgets, and reporting for Manulife’s Retirement and Wealth Marketing team in Toronto through a hybrid arrangement. As Director of Marketing Strategy and Business Management, you will align annual and in-year plans with enterprise priorities. You will coordinate investments, resources, dependencies, and trade-offs across Canada and the US. The role supports leadership through KPIs, analytics, financial oversight, NPS insights, and executive reporting. Key Responsibilities:
Lead annual and in-year marketing planning Establish governance, reporting, and decision-making forums Manage budgets, forecasts, spending, and financial reporting Connect NPS insights with action plans and decisions Champion AI adoption across Marketing Requirements:
Bachelor’s degree and eight to ten-plus years’ experience Asset management or related industry experience Agency experience required; management experience preferred Budget planning, forecasting, and variance analysis expertise Knowledge of investment markets and regulatory guidelines Bring strategic planning, financial management, analytics, and AI capabilities to Manulife’s Retirement and Wealth Marketing leadership.
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Marketing Strategy Director Toronto employer: Company 1 - The Manufacturers Life Insurance Company
At Sun Life, we pride ourselves on being an exceptional employer that values employee well-being and professional growth. Our collaborative work culture fosters innovation and inclusivity, while our commitment to employee development ensures you have access to ongoing training and advancement opportunities. Located in a vibrant community, we offer competitive benefits and a supportive environment that empowers you to make a meaningful impact in the lives of others.
Contact Details:
Company 1 - The Manufacturers Life Insurance Company Recruitment Team
