Lead North American SEO and GEO programs for Manulife in Toronto, using technical expertise and data analysis within a hybrid arrangement. This experienced manager oversees enterprise SEO and GEO operations while supporting global initiatives. The work spans technical SEO, content SEO, analytics, and cross-functional program management. You will guide teams and coordinate with IT, Product, Publishing, Content, and Social partners. Key Responsibilities:
Oversee North American SEO and GEO programs Prioritize opportunities and establish implementation frameworks Track technical and content delivery pipelines Analyze traffic, rankings, conversions, and crawlability Present performance and business impact to executives Requirements:
Eight-plus years of enterprise SEO experience Retail, eCommerce, or Finance/Insurance industry experience Three to five years leading teams or projects Technical SEO knowledge including schema and Core Web Vitals Experience with AEM, JIRA, analytics, and SEO tools Apply enterprise SEO leadership, technical knowledge, and performance reporting to Manulife’s North American digital programs.
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Enterprise SEO and GEO Manager in Toronto employer: Company 1 - The Manufacturers Life Insurance Company
At Sun Life, we pride ourselves on being an exceptional employer that values employee well-being and professional growth. Our collaborative work culture fosters innovation and inclusivity, while our commitment to employee development ensures you have access to ongoing training and advancement opportunities. Located in a vibrant community, we offer competitive benefits and a supportive environment that empowers you to make a meaningful impact in the lives of others.
Contact Details:
Company 1 - The Manufacturers Life Insurance Company Recruitment Team
