Don Wheaton Chevrolet Buick GMC Cadillac in Edmonton is hiring afull-time Digital Content & Lot Coordinator. This is a true hybrid, flexrole: your main job is photographing our new and used inventory, and you'llalso run our Instagram, Facebook and TikTok, and cover reception.
Expect roughly 50% vehicle photography, 20% social media, 20% receptioncoverage and 10% lot duties. That mix shifts week to week with inventory,staffing and what the store needs.
This role suits someone with a creative eye and a big personality whoalso likes rolling up their sleeves.
Key responsibilities
Vehicle photography (primary focus)
- Photograph new and used units as they arrive tothe dealership, following a consistent shot list (exterior angles,interior, dash, wheels, key features).
- Get units online fast: upload photos to ourinventory and website systems promptly and ad vehicle descriptions
- Stage vehicles properly: clean, positioned,consistent background and lighting, no clutter or stray stickers in frame.
Social media
- Plan and post regular content to Instagram,Facebook and TikTok: inventory highlights, customer deliveries, staffspotlights, events and promotions.
- Shoot and edit short-form video, includingwalkarounds, reels and trend-based content that shows the store'spersonality.
- Be on camera when it helps, and coach staff totake part.
- Track basic performance (reach, engagement,follower growth) and adjust based on what works.
- Keep all content on-brand and within GM anddealership guidelines.
Reception coverage
- Cover the front desk during breaks, lunches,absences and busy periods.
- Greet customers warmly, answer and transfercalls, and direct visitors to the right department.
- Represent the dealership professionally as thefirst person many customers meet.
- Move, park and organize vehicles on the lot andin the showroom.
- Assist with vehicle check-in, stock tags andpricing stickers as needed.
Don Wheaton Chevrolet Buick GMC Cadillac
