Lifecycle Marketing Manager

RVezy is an innovative travel experience company that brings aspiring vacationers and RV owners together. Founded in 2016, we provide a platform for RV rentals available across most of Canada and the United States. RVezy serves thousands of hosts and guests across North America, and you will be helping ensure they have a safe, secure, and enjoyable experience throughout each RV rental.

We’re looking for a Lifecycle Marketing Manager to join our marketing team and help shape how we engage with our growing community of RV hosts and guests. In this role, you’ll own the customer lifecycle experience end-to-end - building and optimizing campaigns across email, push notifications, SMS, and in-app messaging to drive engagement, retention, and loyalty. You’ll work closely with teams across Product, Design, and Customer Operations.

Key responsibilities:

• Own and evolve RVezy's lifecycle marketing strategy across the full customer journey for both hosts and guests.
• Build, launch, and optimize multi-channel campaigns across email, push notifications, SMS, and in-app messaging.
• Manage and scale our lifecycle marketing platform including audience segmentation, journey orchestration, experimentation, personalization, and reporting.
• Develop automated customer journeys that improve activation, engagement, retention, and reactivation.
• Partner cross-functionally with Product, Design, and Customer Operations teams to identify lifecycle opportunities and improve customer touchpoints.
• Analyze campaign and customer performance data to continuously improve engagement and conversion metrics.
• Help grow and engage RVezy's host and guest community through thoughtful communication strategies and community-focused initiatives.
• Speak directly with customers to better understand their needs, pain points, and motivations.
• Identify and implement new opportunities, channels, and experiments to improve customer engagement and loyalty.
• Serve as the internal expert on lifecycle marketing best practices and stay current on industry trends and emerging tools.

Qualifications:

• 3+ years of experience in lifecycle, CRM, retention, or product marketing.
• Strong hands-on experience with Braze or a similar marketing automation platform.
• Technical proficiency in lifecycle marketing tools, segmentation, customer journeys, and campaign setup.
• Deep understanding of email, push notification, SMS, and in-app messaging best practices and design requirements.
• Strong analytical mindset with experience using data to inform decisions and optimize performance.
• Excellent written and verbal communication skills.
• Comfortable collaborating across teams and managing multiple priorities in a fast-paced environment.
• Curious, proactive, and highly self-motivated.
• Comfortable speaking with customers and building authentic relationships with community members.
• Creative thinker who enjoys testing new ideas and finding innovative ways to engage customers.
• Strong attention to detail and organizational skills.

Bonus points if you have:

• Worked at a marketplace or consumer tech company.
• Built and managed complex lifecycle journeys in Braze.
• Experience configuring event routing in platforms like Segment.
• Experience with A/B testing and experimentation frameworks.
• Worked closely with Product teams on lifecycle or onboarding initiatives.
• Experience building or managing online communities.
• Experience in and passion for travel, camping, RVing, or the outdoors.
• Worked in a startup or high-growth environment where you wore many hats.

Location: The role will require you to work from our office in Centretown 2-3 days per week.

Benefits include:

• RVezy stock options.
• Fifteen paid vacation days with extra time off over the winter holidays.
• Health and dental benefits from day one.
• Bonus plan connected to company goals.
• One paid weeklong RV rental trip every year.
• Opportunities to attend festivals, concerts, and RV shows across Canada and the U.S.
• Frequent social events and a steady supply of coffee and snacks in the office.
• Dog-friendly work environment in the Ottawa office.
• Flexible work hours and a relaxed dress code.
• Company laptop and equipment provided.