Sales Engineer in Toronto

About CoLab: We help mechanical engineering teams bring life-changing products to market years sooner. We build AI for engineers designing cars, medical devices, and jet engines. Products this complex aren't sketched and sent to production. Teams spend months on iterations, reviews, and tests, predicting how every part performs before anything is built. CoLab is where those reviews happen, and we capture the rationale behind every change. Other tools show what changed between versions. Only CoLab knows why. That's how our AI helps manufacturers like Bobcat, Triumph Motorcycles, and GE Appliances make better decisions, eliminate rework cycles, and get to market faster.

Sales Engineering at CoLab is a team of mechanical engineers who sit at the intersection of product, sales, and customer success. They act as product experts, industry experts, and the voice of the customer—playing a critical role in helping prospects and customers realize the full value of CoLab.

The team operates across three core functions:

• Sales Engineers (SEs): Focus on the pre-sales experience, partnering with prospective customers to evaluate CoLab and understand how it fits into their workflows and engineering challenges.
• Customer Solutions Engineers (CSEs): Work with existing customers to drive complex deployments and transform how teams collaborate. They help organizations adopt new ways of working enabled by CoLab to achieve ambitious outcomes.
• Mechanical Forward Deployed Engineers (MFDEs): Partner closely with specific customers to design and build tailored solutions for unique or high-impact problems, working alongside dedicated software engineering resources at CoLab.

While this role is focused on the pre-sales Solutions Engineer function, the strongest candidates bring a skill set that can flex across all three areas. Sales Engineers at CoLab are not siloed—they are adaptable, customer-centric, and capable of contributing wherever they can drive the most impact.

All three functions regularly:

• Prepare and deliver engaging, specific demos that showcase how CoLab addresses customer pain points and delivers unique value.
• Partner with Account Executives and Customer Success Managers to solve challenging customer problems across diverse mechanical design and engineering use cases.
• Understand a customer's current-state workflows, pain points, and how they map to business outcomes.
• Map how customers work today to CoLab's capabilities, and challenge them on new ways of working with what CoLab unlocks.
• Be a trusted advisor to customers and prospects, on what is possible with AI in the context of mechanical engineering today, and in the future.
• Partner with Product Managers on new product initiatives to incorporate the perspective of a mechanical engineer in what we're building.
• Share customer insights with Product to ensure we're always building what our customers need.
• Act as an instructor to cross-functional teams at CoLab for engineering topics.
• Work with Sales, Customer Success, Marketing, and Product to improve go-to-market strategy and enhance the customer experience.

What you specialize in as a pre-sales SE: CoLab is a category-creating product, which means you're not just showing a tool, you're helping people understand a new way of working. As a pre-sales Sales Engineer, you specialize in guiding everyone from end users to executives in seeing what's possible and why it matters for how they work today.

You will specialize in:

• Tailored demonstrations for different industries, use-cases, and customers.
• How we position CoLab in initial conversations and our sales process for mapping their challenges to CoLab's solution.
• The execution of evaluation periods with potential customers.
• Clearly articulating business value, ROI, and impact to both technical and non-technical stakeholders.
• Support customer onboarding and success transitions by ensuring alignment from first value to long-term adoption.

What you'll need:

• Brings broad industry exposure—whether in automotive, aerospace, heavy equipment, medical devices, or another complex mechanical space.
• Equally comfortable in front of a whiteboard or a C-level boardroom—able to translate engineering problems into business outcomes.
• Able to work cross-functionally with Sales, Product, Marketing, and CS teams.
• Strong communicator, adept at tailoring technical discussions to different audiences.
• Comfortable juggling multiple strategic and tactical initiatives in parallel.
• Industry Domain expert - you have deep knowledge and experience with CAD/PLM tools.
• Ability to comprehend use cases and demonstrate industry domain expertise to establish credibility with customers.
• Ability to break down complex topics into easy to digest information.

Who you are:

• A mechanical engineer by background, with real-world experience in product development, engineering processes, and design.
• One team, one mission - you are a team player with an ownership mindset and no ego.
• Relationship builder - you are able to build trust and strong relationships with customers and internal CoLab stakeholders.
• Broadcaster - you have excellent communication and presentation skills, with a strong ability to convey your message.
• Achiever - you are able to make your own content, deliver demos, and autonomously strive to hit tough timelines.

Bonus points if you have been a solutions (sales) engineer before.

The extra details:

• Compensation: This is a full-time, permanent position with a competitive compensation package that includes an executive stock options package.
• Benefits: Canada: This role offers an extended health and benefits package that includes unlimited paid vacation and RRSP matching. USA: This role offers health and dental insurance (covered at 100% for the employee) and unlimited PTO.
• Remote/Hybrid Work: Our main office location is in St. John's, NL where we offer hybrid and remote opportunities. This role has the flexibility to work from anywhere within Canada or the USA.

Travel Expectations: While this is a fully remote role, travel is a consistent part of the job. There are three primary types of travel you can expect:

• Team Weeks: Once per quarter, the sales team or entire company gets together in person.
• On-sites: For more strategic accounts, we travel to meet customers in person during the evaluation process.
• Conferences: Sales Engineers play a key role at industry events and conferences.