At a Glance
- Tasks: Lead a talented marketing team to innovate and elevate demand strategies.
- Company: Join CoLab, a forward-thinking company focused on growth and collaboration.
- Benefits: Competitive salary, mentorship opportunities, and a dynamic work environment.
- Other info: Opportunity to shape the future of demand generation at CoLab.
- Why this job: Make a real impact by driving marketing innovation and creating effective pipelines.
- Qualifications: 10+ years in demand generation with leadership experience in B2B SaaS.
The predicted salary is between 118800 - 145200 $ per year.
As Co Lab’s VP of Demand Generation, you'll drive marketing innovation and lead a talented team to elevate our demand strategy.
Focus on creating effective pipelines and enhancing conversion efficiency.
In this pivotal leadership role at Co Lab, you will manage and mentor a four-person marketing team.
Your expertise in integrated demand generation will help scale operations and create repeatable strategies.
You will supervise various outreach channels and collaborate closely with the sales team to ensure our marketing operates effectively.
Key
Responsibilities
- Drive marketing-sourced pipeline creation and monitor CAC
- Develop and oversee multi-channel demand generation programs
- Guide and grow the existing demand generation team
- Launch and enhance Co Lab's first ABM strategy
- Maintain budget oversight with direct accountability
Requirements
- Minimum 10 years in demand generation in B2B Saa S
- At least 3 years in a senior leadership role
- Demonstrated achievement in building high-impact demand gen teams
- Proven ability to analyze pipeline drivers effectively
- Expertise in executing diverse marketing programs
Elevate Co Lab's demand generation as a hands-on leader delivering measurable growth. #J-18808-Ljbffr
Demand Generation Leader in Toronto employer: CoLab
CoLab is an exceptional employer that prioritizes employee growth and innovation, offering a dynamic work culture where mechanical engineers can thrive. With a competitive compensation package, unlimited paid vacation, and remote-friendly options, employees are empowered to balance their professional and personal lives while making a significant impact on enterprise customers through cutting-edge AI tools. The collaborative environment fosters creativity and problem-solving, ensuring that every team member has the opportunity to contribute meaningfully to the company's success.
