Senior Director, Brand Marketing in St. John's

At CoLab, we help mechanical engineering teams bring life-changing products to market years sooner. We build AI for engineers designing cars, medical devices, and jet engines. Products this complex aren't sketched and sent to production. Teams spend months on iterations, reviews, and tests, predicting how every part performs before anything is built. CoLab is where those reviews happen, and we capture the rationale behind every change. Other tools show what changed between versions. Only CoLab knows why. That's how our AI helps manufacturers like Bobcat, Triumph Motorcycles, and GE Appliances make better decisions, eliminate rework cycles, and get to market faster.

Proudly based in St. John’s, Newfoundland, CoLab started with one customer in 2018. Since then we’ve raised a $72M Series C, been named the 57th fastest growing company in North America by Deloitte (Fast 500™), signed multi-year AI partnerships with companies like Bombardier, and grown to a team of 250+.

About the Role: CoLab is hiring a Senior Director of Brand Marketing to lead brand design, multimedia, brand content, and communications. This is a team leadership role, with an existing team of 6. You will also build two competencies we don’t have today: executive communications and integrated brand campaigns.

If you are a passionate operator with insanely high standards, this is an opportunity to build an organization you can be proud of — with a clear philosophy, operating model, creative process, and reputation inside CoLab. This is your chance to make technical ideas feel consequential: to take something complex and create work that makes people understand why it matters and want to be part of the future it represents.

Our Ideal Candidate:

• You have a brand worldview. You don’t just know the mechanics of brand; you have beliefs about what makes one distinctive, memorable, and worth caring about.
• You have taste backed by conviction. You push the work further.
• The details of the brand should be more top-of-mind for you than they are for our CEO or CMO.
• You know how to win support for your ideas.

Job Responsibilities:

• Build the brand function and protect the standard.
• Shape CoLab’s brand function across design, multimedia, brand content, communications, and campaigns.
• Establish the standards, operating model, and creative processes that enable exceptional work.
• Own how the brand shows up across every touchpoint.
• Create memorable campaigns that make technical ideas feel consequential.
• Partner with Product Marketing to identify the ideas CoLab should amplify.
• Build an executive communications platform.
• Develop an exceptional team.

Qualifications:

• 10+ years of experience across brand marketing, creative strategy, communications, design, or related disciplines.
• A body of work that demonstrates taste backed by conviction.
• Experience leading multidisciplinary teams.
• Exceptional executive communication skills.
• The ability to move comfortably between setting direction and getting close to the work.
• Experience making complex or technical subject matter compelling without oversimplifying it.