Lead marketing operations and analytics at Cohere, using Marketo, Salesforce, attribution, and governed data to measure pipeline contribution. This remote-friendly role works across global offices. As Head of Marketing Operations, you will lead marketing operations, automation, analytics, and data operations. You will manage the team, hire where needed, and own martech systems including Marketo, Looker, GA4, 6sense, and Salesforce campaign and lead functions. Your work supports pipeline planning, executive reporting, and marketing investment decisions. Key Responsibilities:
Manage marketing operations, automation, analytics, and data operations staff Own attribution methodology and present pipeline contribution quarterly Administer Marketo, Looker, GA4, 6sense, and Salesforce Build governed dashboards, routing, lifecycle, scoring, and reporting Own martech budget and marketing pipeline and capacity models Requirements:
10+ years in B2B or enterprise marketing operations or analytics Experience managing teams, hiring, priorities, and martech budgets Hands-on Marketo and Salesforce configuration experience Multi-touch attribution ownership and executive-level communication experience SQL, governed BI, account-based data, and regulated buying experience Bring marketing operations leadership, attribution expertise, and governed systems experience to Cohere’s enterprise AI business.
#J-18808-Ljbffr
Head of Marketing Operations and Analytics in Toronto employer: Cohere
Cohere is an exceptional employer that fosters a dynamic and collaborative work culture, making it an ideal place for an Executive Assistant to thrive. With a strong focus on employee growth, we offer generous benefits including a weekly lunch stipend, comprehensive health coverage, and a robust education stipend, all while working in a cutting-edge AI environment in Toronto. Join us to be part of a passionate team dedicated to innovation and meaningful impact in the world of AI.
