Assistant Store Manager I in Burnaby

Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself in. Coach is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible.

As an Assistant Store Manager at Coach, you’ll partner with the Store Manager to drive sales performance, operational excellence, and team development. You lead by example on the sales floor, delivering exceptional customer experiences and upholding Coach’s service standards. Your ability to adapt across roles and implement impactful strategies will contribute to the success of an expressive luxury brand—and your own career growth.

Key Responsibilities

• Drive Sales & Strategy: Support the Store Manager in achieving sales goals through forecasting, planning, and implementing category initiatives; monitor KPIs and adjust strategies as needed.
• Deliver Exceptional Service: Create an inclusive, high-energy environment that meets Coach Service standards; resolve customer issues promptly and act as a brand ambassador in-store and in the community.
• Lead & Develop Talent: Recruit, onboard, and coach team members; foster a collaborative culture and build a strong talent pipeline aligned with brand vision.
• Execute Omni-Channel & Digital Engagement: Support virtual shopping, clienteling, and customer data acquisition; leverage social media trends to enhance the customer experience.
• Ensure Operational Excellence: Oversee compliance with policies, scheduling, payroll, HR processes, loss prevention, and visual merchandising standards; maintain store safety and vendor relationships.
• Collaborate & Communicate: Partner with leadership to interpret market trends, shape store strategies, and share insights with district and corporate teams to drive cross-functional projects.

Requirements

• 1 + years of leadership experience in retail or service industries; luxury/fashion background preferred.
• A combination of education and experience will be considered.
• Strong customer focus and ability to thrive in a fast-paced environment.
• Proven ability to inspire and motivate teams to exceed performance standards.
• Excellent communication, problem-solving, and conflict resolution skills.
• Proficiency in Microsoft Office and retail systems; knowledge of omni-channel services and clienteling strategies.
• Ability to work in a fast-paced environment, Strong English language proficiency.
• Ability to work a flexible schedule to meet business needs—including nights, weekends, peak busy season, and high-traffic retail days.
• Ability to lift at least 25 lbs. regularly (up to 50 lbs, occasionally), to climb, bend, kneel, and maneuver sales floor and stockroom.

Our Competencies for All Employees

• Courage: Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others.
• Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions.
• Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers.
• Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably.
• Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers.
• Interpersonal Savvy: Relates well to all kinds of people; builds appropriate rapport.
• Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner.

Our Competencies for All People Managers

• Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately.
• Developing Direct Reports and Others: Provides challenging and stretching tasks and assignments; holds frequent development discussions.
• Building Effective Teams: Blends people into teams when needed; creates strong morale and spirit in their team.

Coach is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration.

Base Pay Range: $27.50-$40.00

Benefits: Medical insurance, Dental insurance, Vision insurance, 401 (K), Paid Paternity and Maternity leave, Commuter Benefits, Disability insurance, Tuition assistance.

At Tapestry, we bring together the iconic brands of Coach and Kate Spade New York—uniting bold ideas, diverse voices, and boundless creativity to stretch what’s possible.