Clio is the global leader in legal AI technology, empowering legal professionals and law firms of every size to work smarter, faster, and more securely.
You’re a proactive marketer who’s passionate about connecting with customers and prospects in meaningful ways—whether online, in person, or through creative digital experiences in partnership with Demand Generation.
You thrive on designing and executing programs that deepen engagement, drive growth, and strengthen community.
You have hands‑on experience running field marketing programs, webinars, and virtual events, and you understand how each touchpoint contributes to the broader customer journey—from awareness to advocacy. You’re collaborative, organized, and comfortable working cross‑functionally with Sales, Customer Success, and Marketing teams to deliver impactful programs that build relationships and pipeline.
You’re creative, resourceful, and thrive in a fast-paced environment where you can test ideas, learn quickly, and continuously improve. You’re excited to help Clio expand its reach while developing your skills and contributing to a high-performing, growth-focused marketing team.
What you’ll work on:
Support the creation and execution of a regional field and customer marketing strategy that drives awareness, engagement, and growth across the UK/I.
Identify and implement new opportunities to connect with customers and prospects through integrated online and offline programs.
Contribute to annual and quarterly marketing planning, helping define priorities, campaign themes, and success metrics aligned to business goals.
Campaign Coordination & Management
Plan, coordinate, and manage multi‑channel marketing campaigns that combine field events, webinars, and digital engagement to generate demand and pipeline growth.
Collaborate with cross‑functional teams—including Sales, Customer Success, and Product Marketing—to ensure consistent messaging and flawless execution.
Manage campaign calendars, budgets, and performance tracking to ensure timely delivery and measurable impact.
Analyse campaign results and provide actionable insights to continuously improve engagement and conversion outcomes.
Customer & Community Engagement
Develop and execute programs that build stronger relationships with Clio customers, driving engagement, advocacy, and retention.
Partner with internal teams to create educational webinars, customer stories, and community events that showcase customer success and thought leadership.
Maintain consistent communication with customers through both digital and in‑person touchpoints, ensuring they feel informed, valued, and connected to Clio’s mission.
Field & Virtual Event Execution
Plan and deliver field marketing initiatives such as trade shows, partner activations, and regional events that engage customers and attract new prospects.
Lead the end‑to‑end delivery of webinars and virtual events, including planning, coordination, execution, and post‑event analysis.
Ensure all events and experiences reflect Clio’s brand, values, and customer‑first approach.
Partnership Development & Growth
Identify and develop regional partnerships with legal associations, technology partners, and industry influencers to expand Clio’s market presence.
Collaborate with partners on joint marketing programs, co‑branded campaigns, and shared events that support mutual growth objectives.
Monitor partnership performance and recommend opportunities to enhance collaboration and results.
Work closely with Sales, Channel, and Marketing teams to align on campaign goals, event promotion, and post‑event follow‑up strategies.
Collaborate with Clio’s content and PR agency to ensure alignment of regional messaging, storytelling, and earned media opportunities.
Track and report on campaign performance, customer engagement, and regional marketing results using tools like Salesforce and Looker.
Contribute to process improvements and share insights to enhance regional marketing impact across teams.
Responsibilities:
Plan and execute regional field marketing initiatives, webinars, and customer engagement programs within budget and timelines.
Develop creative, localised campaigns that address regional challenges and drive customer and prospect growth.
Set and measure clear goals for each program, including lead generation, engagement, and ROI.
Align regularly with Sales through bi‑weekly meetings and shared planning to ensure consistent objectives and follow‑up.
Manage effective communication and collaboration between Sales, Marketing, and Customer Success teams.
Partner with Clio’s content and PR agency to strengthen regional messaging and visibility.
Support strategic industry and partner events through end‑to‑end logistics, vendor coordination, and on‑site or virtual delivery.
Represent Clio with professionalism when engaging partners, vendors, and external stakeholders.
Track and report on campaign and event performance, providing insights to inform continuous improvement.
Requirements:
7-10 years of experience in marketing
#J-18808-Ljbffr
Senior Field Marketing Manager in Vancouver employer: Clio
Join a forward-thinking company that values innovation and collaboration, where your expertise as a Senior Product Manager will directly impact the accessibility of legal services. With a strong commitment to employee growth, we offer a dynamic work culture that encourages creativity and teamwork, all while working remotely. Our focus on AI-driven solutions not only enhances your professional development but also positions you at the forefront of transforming the legal industry.
