At a Glance
- Tasks: Lead and manage high-impact Facebook and Instagram campaigns for top-tier clients.
- Company: Join Clever Digital Marketing, a trailblazer in performance marketing for home improvement.
- Benefits: Enjoy remote work, competitive pay, 15 days PTO, and comprehensive health benefits.
- Other info: Collaborative culture focused on continuous improvement and personal growth.
- Why this job: Make a real impact in a fast-growing company redefining digital marketing strategies.
- Qualifications: 3+ years in performance marketing with strong analytical skills and creativity.
The predicted salary is between 72000 - 88000 $ per year.
CDM is seeking a dedicated Senior Performance Marketing Specialist with Facebook advertising experience and a relentless focus on hitting performance targets. The ideal candidate must possess a strong desire to learn and solve problems, lead account strategy and scale accounts. As a Senior Performance Marketing Specialist, you take the lead and full ownership of the marketing success on accounts, while our Client Services team takes ownership of the client relationship, assisting you with hitting your targets.
Who We Are
At Clever Digital Marketing, we are on a mission to empower large-scale home improvement companies by fueling their top-line revenue through innovative digital marketing strategies. By bridging the gap in the industry for a highly profitable digital lead vendor, we’ve created a unique space where growth isn’t just supported—it’s catalyzed.
What You'll Do
- Launch and manage multiple client campaigns on Facebook, Instagram and other paid social platforms for high-tier clients, ensuring that all campaigns meet or exceed their KPIs.
- Manage high-value client accounts, ensuring all campaign objectives are met or exceeded.
- Develop and implement tailored strategies to meet client objectives, leveraging in-depth platform knowledge.
- Monitor and analyze campaign performance metrics, making data-driven optimizations to improve results.
- Provide guidance and support to junior team members, helping them to develop their skills and improve campaign outcomes.
- Proactively identify and pursue opportunities to scale successful campaigns and optimize underperforming ones.
- Use data-driven insights to make informed decisions on budget allocation and targeting strategies.
- Create and implement robust A/B testing frameworks to continuously optimize campaign performance.
- Craft high-converting copy to support ad campaigns, landing page conversion rates & video campaign performance.
- Manage a Meta/TikTok ad budget ranging between $200,000 and $400,000 per month of performance spend.
- Scripting for ad copy, creatives, and different messaging in your advertorials.
- Collaborate with our Creative team to improve video ad campaigns.
- Collaborate with the CSM team to identify and resolve high-level issues.
What We’re Looking For / Qualifications
- Minimum 3 years of experience managing performance Facebook campaigns for lead generation.
- Minimum 2 years of experience in an agency setting.
- Minimum 1 year of experience in direct response marketing.
- Experience managing 100K+/mo in performance spend focused on lead generation.
- Experience with creative briefs & ideating video campaigns.
- Advanced knowledge and practical experience with Facebook and Instagram ad platforms.
- Strong analytical and strategic thinking abilities.
- Highly organized and detail-oriented with excellent communication skills, both written and verbal.
- Highly preferred: Experience in enhancing conversion rate optimization.
What We Offer
- An incredible team and culture.
- Competitive compensation that reflects your expertise and contributions.
- Enjoy the flexibility of a fully remote work environment.
- 15 days of paid time off (PTO) annually.
- Comprehensive group benefits, including health, dental, and more.
- A company-provided MacBook and a home office budget.
- Merch deliveries to help you get started and feel part of the team.
- A work abroad policy to support you when you need a fresh perspective.
- Opportunities to connect with Clever teammates in person.
Equal Employment Opportunity
Clever Digital Marketing values the unique skills and experiences each individual brings to the team. We are happy to provide reasonable accommodations to candidates in need of support during the recruitment and selection process.
Senior Performance Marketing Specialist in Winnipeg employer: Clever Digital Marketing
Clever Digital Marketing is an exceptional employer that values strategic leadership and innovation in a remote work environment. With a strong focus on employee growth, we offer mentorship opportunities and a collaborative culture that empowers you to drive success for high-profile clients in the home improvement sector. Join us to be part of a dynamic team where your insights and contributions are recognized and rewarded.
