At a Glance
- Tasks: Lead creative strategy and improve paid media results using AI and testing frameworks.
- Company: Clever Digital Marketing, a forward-thinking digital marketing agency in Canada.
- Benefits: Competitive salary, flexible work environment, and opportunities for professional growth.
- Other info: Join a dynamic team focused on creativity and data-driven decision-making.
- Why this job: Shape innovative strategies and make a real impact in the digital marketing landscape.
- Qualifications: Experience in creative strategy leadership and strong performance marketing knowledge.
The predicted salary is between 126909 - 155111 $ per year.
Lead performance creative strategy for Clever Digital Marketing from Canada, using testing frameworks and AI-enabled workflows to improve paid media results. As Head of Creative Strategy, you will build CDM’s methodologies, standards, and operating system across social and display networks. You will lead Creative Strategy and oversee Creative Execution through the Performance Creative Manager. The work connects research, ideation, production, testing, performance, and learning across the portfolio. You will also partner with Paid Social, CRO, Paid Search, Client Success, and leadership.
Key Responsibilities:
- Build and lead CDM’s Creative Strategy function
- Manage Senior Creative Strategists and Performance Creative Manager
- Turn customer, market, and performance data into direction
- Create cross-account learning systems and testing frameworks
- Build AI-enabled research and creative workflows
Requirements:
- Proven creative strategy or performance creative leadership experience
- Experience scaling teams, departments, or operating systems
- Strong performance marketing and commercial understanding
- Direct-response and consumer-psychology background
- Strong cross-functional leadership and adoption skills
- Shape CDM’s repeatable creative-strategy engine through performance marketing, testing, leadership, and AI-enabled decision-making.
Head of Performance Creative Strategy in Vaughan employer: Clever Digital Marketing
Clever Digital Marketing is an exceptional employer that values strategic leadership and innovation in a remote work environment. With a strong focus on employee growth, we offer mentorship opportunities and a collaborative culture that empowers you to drive success for high-profile clients in the home improvement sector. Join us to be part of a dynamic team where your insights and contributions are recognized and rewarded.
