At a Glance
- Tasks: Lead digital marketing strategies, manage Google Ads, and optimize website performance.
- Company: Join Citation Canada, a leader in HR and Health & Safety solutions.
- Benefits: Enjoy 3 weeks vacation, hybrid work, health benefits, and professional development support.
- Other info: Collaborative culture with opportunities for growth and learning.
- Why this job: Make an impact in a fast-paced environment while embracing innovation and AI.
- Qualifications: Experience with Google Ads, SEO, and a passion for digital marketing.
The predicted salary is between 66000 - 80000 $ per year.
Location: Hybrid – 3 days office (Yorkville), 2 days from home.
Citation Canada is built on the belief that HR and Health & Safety are essential to the growth of any organization. We’re dedicated to being the most complete and connected HR and Safety solution in Canada, with award-winning technology, world-class support and industry-specific HR and Health & Safety content.
The role involves:
- Paid Acquisition & Performance Marketing: Owns paid acquisition across Google Ads and paid social, managing campaign setup, targeting, budget pacing and optimisation within agreed budgets.
- SEO & Organic Growth: Owns SEO strategy and execution, applying evolving search best practices to grow qualified inbound traffic.
- Analytics, Tracking & Performance Reporting: Owns web analytics and conversion tracking, ensuring accurate measurement of website traffic, conversion rates and cost per lead.
- Cross-Functional Collaboration & Delivery: Partners with Demand Generation to deliver the paid media, website and landing page components of integrated campaigns.
About you:
- Hands-on experience with Google Ads, paid social and B2B digital campaigns.
- Uses data to improve conversion, lead quality and ROI.
- Tests quickly, scales what works and stops what doesn’t.
- Experience optimising websites, landing pages, forms and user journeys.
- Applies SEO best practices and drives agency performance.
- Proactive, hands-on and comfortable in a fast-paced environment.
Why choose us?
- 3 weeks of vacation.
- Your birthday off.
- Comprehensive group benefits, including health, dental, insurance coverage, and an Employee Assistance Program.
- 10 paid personal time-off (PTO) days for appointments, illness, or well-being needs.
- A hybrid work environment built on trust and accountability.
- Support for professional development and continuous learning.
Base Salary: The expected base salary range being offered to candidates for this role is $66,000 – $80,000.
If you require accommodation at any stage of the recruitment process, please let the recruitment team know.
Digital Marketing Manager in Toronto employer: Citation Canada
At Citation Canada, we pride ourselves on being an exceptional employer that values innovation and collaboration in the heart of Yorkville, Toronto. Our hybrid work model fosters a flexible environment where you can thrive both personally and professionally, with ample opportunities for growth and development within our dedicated Client Success team. Join us to make a meaningful impact while enjoying a supportive culture that prioritizes employee well-being and client satisfaction.
