Email marketing leadership meets Salesforce Marketing Cloud at CIBC in Toronto. Guide distributed and traditional communications with strong campaign execution expertise. As Senior Manager, Email and Distributed Marketing, you will support strategy and lead execution, governance, and optimization across Wealth Management. You will manage advisor and business-driven communications using Salesforce Marketing Cloud and traditional email channels. The work includes channel management, marketing technology, operational leadership, and compliance. Key Responsibilities:
Support digital strategy and roadmap development Define KPIs across the email channel ecosystem Coordinate campaign timelines, assets, and launches Build content in Salesforce Marketing Cloud Content Builder Lead Journey Builder and Automation Studio workflows Requirements:
Degree or diploma in Marketing, Communications, or related field Seven to ten years of digital or email marketing experience Experience with Salesforce Marketing Cloud and Content Builder Experience with Journey Builder, Automation Studio, and Outlook templates Hands-on experience building, testing, and deploying email communications Lead compliant email strategy and execution at CIBC through Salesforce Marketing Cloud, campaign delivery, and channel governance.
#J-18808-Ljbffr
Senior Email Marketing Manager in Toronto employer: CIBC
CIBC is an exceptional employer that fosters a dynamic and collaborative work culture in the heart of Toronto. As an Equity Research Associate intern, you will gain invaluable insights and hands-on experience in global markets while working alongside industry experts, all within a supportive environment that prioritizes employee growth and development. With competitive compensation and a commitment to nurturing talent, CIBC stands out as a rewarding place for aspiring finance professionals.
