Director, Media Analytics in Ottawa

We're building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what's right for our clients. At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.

The Marketing and Client Solutions Decision Sciences (Growth) team is at the center of our Media practice, strategy and innovation at CIBC. Its sole focus is to efficiently drive growth in reach and conversions through efficient media investments that are data driven. We work across different enterprise teams at CIBC and Simplii helping them understand and serve our clients and Canadians better each day. We apply best practices in marketing measurement, descriptive and predictive analysis, machine learning, artificial intelligence and leverage the latest in big data technology platforms.

This role is responsible for leading a Media decision sciences practice, delivering on strategic priorities, managing and maintaining team operations and senior stakeholder relationships, equipping the Media Ops teams with high quality and timely data and insights to continuously optimize our Media. This Director will lead, manage and mentor a small team of Junior and Media scientists. This role requires a hands‑on approach to solving problems, planning and managing change related to all aspects of marketing sciences delivery.

At CIBC we enable the work environment most optimal for you to thrive in your role. You'll have the flexibility to manage your work activities within a hybrid work arrangement where you'll spend 1-3 days per week on‑site, while other days will be remote.

How you'll succeed

• Champion media analytics as a strategic growth driver — Serve as the trusted analytics partner to marketing, retail, wealth, and distribution leaders by translating business priorities into clear media measurement, experimentation, and optimization strategies.
• Lead measurement, experimentation, and optimization across the media ecosystem — Oversee the design, implementation, and ongoing evaluation of analytics frameworks, models, and test‑and‑learn programs that improve media effectiveness.
• Deliver end‑to‑end analytical solutions — Lead work from problem definition and methodology through execution, validation, monitoring, and refinement.
• Build a high‑performing analytics function — Lead, coach, and develop a strong team of media analytics professionals.
• Embed responsible, effective analytics practices — Foster high standards in measurement design, data quality, experimentation discipline, and responsible AI use.

Who you are

• You are a media analytics leader first. You bring strong command of the media landscape and understand how to connect channels, audiences, and investments to measurable business outcomes.
• You are fluent in media effectiveness, incrementality, attribution, testing, and optimization.
• You are highly analytical and experimentally minded.
• You are digitally and technically fluent.
• You are a strong people leader.
• You understand applied AI in a marketing context.
• You bring strong business and industry judgment.
• You are well‑credentialed and credible.
• Values matter to you.

What CIBC Offers

At CIBC, your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. We aspire to give you a career, rather than just a paycheck.

What you need to know

CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience.