At a Glance
- Tasks: Lead media analytics strategy and optimize marketing investments for growth.
- Company: Join CIBC, a leader in financial services with a focus on innovation.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Be part of a dynamic team shaping the future of media analytics.
- Why this job: Make a real impact by driving media effectiveness through advanced analytics.
- Qualifications: Experience in media analytics, leadership skills, and knowledge of AI/ML.
The predicted salary is between 155250 - 189750 $ per year.
Lead data-driven media strategy at CIBC as the Director of Media Analytics.
This hybrid role guides analytics frameworks while optimizing media investments for growth and client success.
In this pivotal role within CIBC's Marketing and Client Solutions Decision Sciences team, you will drive media effectiveness through advanced analytics and oversee a high-performing team.
Aligning media measurement to business outcomes, this position requires a combination of strategic thinking and technical expertise.
Emphasizing campaign performance and audience insights, you will ensure that analytics practices are responsible and effective in delivering actionable recommendations.
Key
Responsibilities
- Champion media analytics and measure effectiveness
- Oversee analytics frameworks and optimization programs
- Lead a team to deliver end-to-end analytical solutions
- Foster best practices and high standards in data quality
- Collaborate with stakeholders to inform investment decisions
Requirements
- Experience in media analytics and advanced analytics
- Proven leadership and team development skills
- Strong knowledge of AI/ML applications
- Capability in modern analytics tools like Python and SQL
- Advanced degree in analytics or related field
Shape CIBC's media analytics strategy and lead a dedicated team to optimize marketing investments and drive growth. #J-18808-Ljbffr
Director of Media Analytics employer: CIBC
CIBC is an exceptional employer that fosters a dynamic and collaborative work culture in the heart of Toronto. As an Equity Research Associate intern, you will gain invaluable insights and hands-on experience in global markets while working alongside industry experts, all within a supportive environment that prioritizes employee growth and development. With competitive compensation and a commitment to nurturing talent, CIBC stands out as a rewarding place for aspiring finance professionals.
