Senior Manager, Digital Experience in Toronto

At CI, we see a great place to work as one that is a safe place for everyone to have a voice, where people are empowered to take ownership over meaningful work, where there is an opportunity to grow through stretching themselves, where they can work on innovative products and projects, and where employees are supported and engaged in doing so. We are currently seeking a Manager to join our Digital Experience team. This person will lead a team responsible for designing and developing new capabilities to support our integrated digital marketing initiatives.

As part of our digital transformation, this includes building out our digital marketing platform on Adobe Experience Cloud; executing the mobile app strategy; and creating compelling online experiences tailored to specific audiences with a focus on lead generation.

What You Will Do

• Leverage the Adobe Experience Cloud to its full potential to build innovative digital experiences.
• Partner with various internal teams (marketing, sales, SEO, client services, etc.) to improve processes, identify opportunities, and scale best practices to continually assess and improve on the site’s strategic direction and execution.
• Attend all product and technology meetings relevant to digital experience initiatives including discovery, requirements, design, status updates, and demos.
• Schedule work to meet project completion dates with both internal and external partners.
• Communicate to both non-technical product owners and technical development teams.
• Ability to source 3rd party vendors and tools to help accelerate our digital experience initiatives.
• Provide oversight for assigned projects with minimal supervision.
• Build strong relationships to achieve shared outcomes with various functions across the organization.
• Drive long-term web strategy across our digital ecosystem, technology, design, and user needs.
• Establish governance, quality assurance, and a consistent user experience.

What You Will Bring

• 5+ years of hands-on experience with using a content management system.
• 2+ years of leadership role in a similar aspect.
• Experience working with an Agile methodology and iterative development.
• Understanding of website best practices and publishing standards for accessibility AODA.
• The following are considered an asset:
• Experience with Adobe Experience Manager and/or web standards and technologies (i.e. HTML5, Javascript, CSS, video and image formats).
• Experience with analytics tools: Adobe Analytics and Google Analytics.
• Experience with Adobe Target.
• Experience with Adobe Experience Platform.
• Understanding of SEO.

Education/Training

• Post Secondary education with a Marketing, UI/UX or technology focus.

Knowledge, Skills, And Abilities

• Financial services industry experience.
• Ability to connect the dots and envision ‘big picture’.
• Have strong interpersonal skills such as effective listening, empathy and patience to lead the team.
• Ability to quickly understand business and technical context in a fast-paced environment.
• Strong verbal and written communication skills, with the ability to work effectively with employees at all levels across the organization.
• Team player with the ability to work independently.
• "Embrace the Unknown" ability - Desire to continually learn and explore new tools, concepts and ideas and then share them with the rest of the team.

This role follows our in-office work model and requires employees to be onsite four days per week to support collaboration and business needs. This opportunity is for an existing vacancy with the company.

What You Can Expect From Us

• Our dedication to the Employee Experience at CI is aimed at supporting, empowering and inspiring our talented team through:
• Recognition & Compensation.
• Training & Development.
• Health & Well-being.
• Communication & Feedback.

CI Financial is an independent company offering global wealth management and asset management advisory services through diverse financial services firms. Since 1965, we have consistently anticipated and responded to the changing needs of investors. We are driven by a commitment to provide individuals and institutions with the highest-quality investments and advice.

A Supportive Environment for Success

• We offer an in-office environment, competitive benefits, and a supportive workplace to help our employees thrive both personally and professionally.

What We Offer

• Modern HQ location within walking distance from Union Station.
• Training Reimbursement.
• Paid Professional Designations.
• Employee Savings Plan (ESP).
• Corporate Discount Program.
• Enhanced group benefits.
• Parental Leave Top-up program.
• Paid time off for Volunteering.

We are focused on building a diverse and inclusive workforce. CI Financial Corp. and all of our affiliates (“CI”) are committed to fair and accessible employment practices and provide reasonable accommodations for persons with disabilities.