At a Glance
- Tasks: Help sellers connect with customers and uncover new opportunities in tech.
- Company: Join CDW Canada, a leading tech solutions provider with a collaborative culture.
- Benefits: Competitive salary, flexible work options, and ongoing professional development.
- Other info: Dynamic environment with opportunities for growth and learning in tech.
- Why this job: Make a real impact by driving customer success and technology adoption.
- Qualifications: Strong communication skills and a proactive approach to problem-solving.
The predicted salary is between 92000 - 94000 $ per year.
Help CDW Canada sellers turn opportunities into meaningful customer outcomes. As a Business Development Associate (BDA), you will be a trusted commercial navigator for hardware and software: connecting sellers with the right people, uncovering opportunities within existing customer environments, and keeping renewals and growth initiatives moving.
Working within the Partner Business Development team, you will proactively develop opportunities and support the execution of agreed programs across Canada. You will combine relationship-building, customer adoption and reliable commercial follow-through, bringing in Solution Architects and other specialists when technical expertise is needed.
What you’ll do
- Proactively review install-base and renewal opportunities with sellers. Identify expansion, refresh and modernization needs, clarify the customer opportunity, and connect the account team with the appropriate CDW resources.
- Become a dependable contact for CDW sellers across hardware and software. Help navigate partner programs, coordinate follow-up, and route commercial questions or technical requirements to the right specialists.
- Keep opportunities moving through accurate deal registration, program and deal-process coordination, timely follow-up and clear handoffs. Take ownership of the next action while working within agreed processes and responsibilities.
- Participate in Customer Success Advocate activities. Use the Gainsight customer-success platform to support conversations with clients about usage and adoption, document insights, and surface opportunities to help customers gain more value.
- Develop your commercial and technical fluency through sales learning and training. Complete the program’s quarterly IBM badge requirements and apply that knowledge to more confident seller and customer conversations.
- Support quarterly business reviews by maintaining useful activity and opportunity information, preparing updates, and following through on agreed actions. Help track progress in partner revenue growth, profitability and net-new customer activations.
What you bring
- Clear communication and relationship-building skills, including listening to customer needs, asking useful questions and working constructively with sellers, partners and specialists.
- A proactive approach to finding opportunities and following through, with the organization and attention to detail to manage several priorities, accurate records and timely handoffs.
- Comfort using business systems and interpreting activity and opportunity information to prioritize work, spot gaps and communicate progress.
- A willingness to learn hardware, software and partner processes, complete ongoing learning and badges, and recognize when to involve a technical or commercial specialist.
- IBM product or partner-program knowledge, experience supporting sales or customer success, and familiarity with Gainsight or similar systems are useful assets, not prerequisites. A strong learning mindset and transferable experience matter.
Why this role
You will build national relationships and practical knowledge across hardware and software portfolio while contributing directly to customer and seller success. The work combines commercial problem-solving, customer conversations and hands-on execution, giving you opportunities to see how technology adoption, renewals and modernization connect to business growth.
What success looks like
Sellers know they can rely on you to make opportunities easier to navigate. Renewal and expansion opportunities receive proactive attention, customer usage and adoption insights lead to useful next steps, and registrations and handoffs are accurate and timely. You complete quarterly learning requirements and provide clear business-review updates. Your contribution supports partner revenue growth, profitability and net-new customer activations, alongside a stronger customer experience.
Business Development Advisor in Toronto employer: CDW
CDW Canada is an exceptional employer that prioritizes employee growth and development, offering a dynamic work culture where collaboration and innovation thrive. With a focus on aligning services to meet customer objectives, employees are empowered to make a meaningful impact while enjoying comprehensive benefits and opportunities for professional advancement in a supportive environment.
