At a Glance
- Tasks: Lead digital ad products and shape monetization experiences across platforms.
- Company: Join CBC/Radio-Canada, a leader in media innovation.
- Benefits: Hybrid work model, competitive salary, and professional growth opportunities.
- Other info: Bilingual in French and English is a plus; dynamic team environment.
- Why this job: Drive the future of digital advertising and make a real impact.
- Qualifications: 5-7 years in media leadership with expertise in advertising.
The predicted salary is between 123750 - 151250 $ per year.
Lead digital advertising products at CBC/Radio-Canada, using advertising expertise and audience activation strategy in a hybrid work model. Shape monetization experiences across platforms. As Director of Digital Products, Ad Experiences and Audience Activation, you will guide product direction within Digital Media. You will align product roadmaps with Media Solutions priorities, audience needs, market trends, and technology. You will also support audience segmentation and monetization data strategy.
Key Responsibilities:
- Lead monetization products from testing through discovery and delivery
- Develop strategic roadmaps aligned with Media Solutions priorities
- Enable ad format and ad technology evolution
- Coach product managers, data analysts, and data experts
- Coordinate product teams and stakeholder collaboration
Requirements:
- Five to seven years of progressive media leadership
- Deep expertise in advertising and digital transformation
- Knowledge of multi-platform consumer behaviour
- Exceptional communication and presentation skills
- French and English bilingual proficiency highly desirable
Guide CBC/Radio-Canada’s digital advertising evolution through product leadership, audience activation, monetization strategy, and stakeholder alignment.
Director of Digital Ad Products in Toronto employer: CBC/Radio-Canada
At CBC/Radio-Canada, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture. As a Senior Analyst in Production Support, you will benefit from opportunities for professional growth while working in a collaborative environment that values creativity and integrity. Located in the vibrant city of Vancouver, our team is dedicated to connecting Canadians through meaningful storytelling, ensuring that your contributions have a lasting impact.
