Shape audience activation and monetization strategy at CBC/Radio-Canada through product leadership, data strategy, and ad experience evolution. This permanent, full-time Director role sits within Digital Media and partners with Media Solutions. You will support audience segmentation, inform monetization data roadmaps, and strengthen CBC and Radio-Canada’s broader digital ecosystem. The hybrid arrangement combines in-office and remote work in Toronto. Key Responsibilities:
Support day-to-day audience segmentation activities Inform monetization data strategy and roadmaps Activate first-party audience data to generate revenue Establish testing practices for ad experiences Create product synergies across the digital ecosystem Requirements:
Five to seven years leading progressively in media or advertising Expertise in advertising, digital transformation, and consumer behaviour Adaptability and resilience during organizational change Superior relationship management and strategic negotiation skills Bilingual French and English proficiency highly desirable Bring monetization, audience data, and strategic relationship leadership to CBC/Radio-Canada’s evolving digital products.
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Director Audience Activation Monetization in Toronto employer: CBC/Radio-Canada
At CBC/Radio-Canada, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture. As a Senior Analyst in Production Support, you will benefit from opportunities for professional growth while working in a collaborative environment that values creativity and integrity. Located in the vibrant city of Vancouver, our team is dedicated to connecting Canadians through meaningful storytelling, ensuring that your contributions have a lasting impact.
