Senior Communications & Marketing Specialist – Hybrid

At CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values, which include creativity, integrity, inclusiveness and relevance.

This role is a hybrid work arrangement. Work schedule to be discussed with Hiring Manager according to the guidelines defined by the department.

CBC Yukon is looking for a Senior Communications and Marketing Specialist to join the CBC Marketing, Communications and Brand team in Whitehorse, YT. The successful candidate will report to the Manager of Communications, Marketing and Brand for the North, including Yukon, Northwest Territories, Nunavut, and Nunavik. They will collaborate with team members to implement a variety of marketing/communications strategies, projects and initiatives to support CBC’s digital, radio and television programming across the North.

This position requires someone with a passion for storytelling and relationship building, a deep understanding of the diverse and changing demographics of the region, and who thrives in fast-paced environments.

Duties for this position may include:

• Advancing strategic objectives to grow CBC’s connections with younger, diverse audiences.
• Leading and developing community engagement activities for CBC in the North.
• Developing, implementing and monitoring strategic integrated marketing plans to promote the CBC brand.
• Collaborating with cross-functional teams to develop strategic campaigns.
• Create and implement innovative social media strategies.
• Creating strategies to identify new audiences and foster brand engagement.
• Develop reports demonstrating campaign successes.
• Cultivate and manage relationships with internal and external partners.

We are looking for a candidate with the following:

• Post-secondary certificate, diploma or a university degree in Communications/Public Relations or Marketing.
• Five or more years of experience in communications, public relations and/or marketing.
• A strong proven connection to the communities we serve across the North.
• Superior writing, editing and proofreading skills.
• Strong organization and time management skills.
• Demonstrated ability to plan and coordinate events.
• Demonstrated public speaking and networking skills.
• Superior social media marketing skills.
• Ability to leverage research data to drive marketing decisions.
• Experience with Google Suite tools.
• Flexibility in work hours as workflow demands.
• Availability to travel across the team’s region.
• A valid driver’s licence is considered an asset.
• Knowledge of languages other than English is considered an asset.
• Demonstrated connection to and knowledge of Indigenous cultures and communities.

If you feel you meet most of the qualifications and you are excited by the possibility of adding to the rich culture of the CBC, take a chance and express your interest by applying now!

We thank all applicants for their interest, but only candidates selected for an interview will be contacted.

CBC/Radio-Canada is committed to being a leader in reflecting our country’s diversity. That’s why we value equal opportunity and nurture an inclusive workplace.