At a Glance
- Tasks: Shape product positioning and messaging for mid-market and enterprise customers.
- Company: Join CaptivateIQ, a leader in B2B SaaS with a focus on innovation.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Other info: Collaborative environment with mentorship opportunities and a focus on evidence-driven results.
- Why this job: Make an impact by driving product launches and shaping marketing strategies.
- Qualifications: 7+ years in B2B SaaS product marketing and strong storytelling skills.
The predicted salary is between 63000 - 77000 $ per year.
Shape product positioning and customer insight at Captivate IQ as a Senior Product Marketing Manager for mid-market and enterprise customers.
You will own positioning, messaging, launches, and customer understanding across Captivate IQ products.
The role connects competitive research, storytelling, and go-to-market activation.
You will also help shape portfolio strategy, roadmap input, and adoption through evidence-driven measurement.
Key Responsibilities
- Own product positioning, value propositions, and messaging
- Lead customer, competitive, persona, and win-loss research
- Partner with Sales, Services, and Enablement on field activation
- Drive launches, tiering, investment, and measurement
- Mentor teammates and contribute to marketing frameworks
Requirements
- Seven-plus years in B2B Saa S product marketing or management
- Experience conducting customer discovery and influencing product decisions
- Comfort with technical products and technical teams
- Exceptional storytelling and communication skills
- Structured, evidence-driven research and measurement approach
Bring customer discovery, competitive intelligence, and clear storytelling to Captivate IQ's growing product marketing organization.
Senior B2B SaaS Product Marketing Manager in Ottawa employer: CaptivateIQ, Inc.
CaptivateIQ, Inc. is an exceptional employer that fosters a culture of high trust and collaboration, making it an ideal place for a Delivery Engineering Manager to thrive. With a focus on employee growth and development, team members are encouraged to innovate and enhance their skills while working on a cutting-edge SaaS platform. Located in vibrant cities like Toronto or along the East Coast, employees enjoy a dynamic work environment that values work-life balance and offers unique opportunities for professional advancement.
