At a Glance
- Tasks: Lead digital growth and e-commerce strategy for Canada's BBQ leader.
- Company: Join Capital BBQ, a trusted name in outdoor living for over 35 years.
- Benefits: Competitive salary, health benefits, flexible work options, and exclusive employee discounts.
- Other info: Innovative culture with opportunities for personal and professional growth.
- Why this job: Shape the future of BBQing.com and make a real impact in the outdoor living space.
- Qualifications: 7+ years in e-commerce leadership with a passion for BBQ culture.
The predicted salary is between 80000 - 120000 $ per year.
About Us
Capital BBQ, powered by BBQing.com, is one of Canada’s largest and most trusted omni-channel BBQ and outdoor living retailers. For over 35 years, we’ve been firing up grills, designing dream outdoor kitchens, and turning backyards into the best rooms in the house. We proudly carry the world’s top BBQ and outdoor living brands and are passionate about great food, great gear, and even better experiences. This isn’t just retail it’s a lifestyle.
The Role
We’re seeking a Director of E-Commerce & Digital Marketing, a strategic, hands-on leader who will architect our next phase of digital growth. You’ll drive end-to-end digital performance: building awareness and acquisition, optimizing site navigation and conversion, and nurturing loyalty and repeat customers. You’ll develop the strategy and roll up your sleeves to deliver results, leading a high-performing team of specialists and managing the digital roadmap to deliver measurable growth across all channels.
Key Responsibilities
- Strategic Leadership
- Define and own the digital growth roadmap aligned with business goals.
- Drive online revenue growth and customer acquisition with ROI focus.
- Collaborate cross functionally with developers, designers, merchants, and operations.
- E-Commerce Excellence
- Oversee site experience, navigation, and theme optimization to maximize conversions.
- Lead UX/UI enhancements and SEO strategy to make BBQing.com an industry benchmark.
- Manage integrations with marketplaces (Amazon, eBay) and platforms (Shopify Plus, Klaviyo, CRM).
- Performance Marketing & Analytics
- Lead paid, organic, and owned digital channels (Google, Meta, affiliates, email, social).
- Build and optimize campaigns to drive traffic, engagement, and sales.
- Establish a data-driven culture with rigorous reporting and continuous improvement.
- Brand, Content & Community
- Oversee brand storytelling, content creation, and campaigns.
- Scale CRM, loyalty, and personalized retention programs.
- Partner with vendors on co-op promotions and collaborations.
- Team Leadership
- Recruit, mentor, and manage e-commerce and marketing professionals.
- Foster an innovative, accountable, customer-obsessed culture.
Qualifications
- 7 plus years in senior e-commerce and digital marketing leadership (retail or consumer goods preferred).
- Proven record of scaling revenue, improving conversions, and enhancing UX.
- Expertise with Shopify Plus, Klaviyo, and analytics platforms.
- Strong grasp of SEO, UX/UI, and omnichannel strategy.
- Skilled in performance marketing, budgeting, and data-driven decisions.
- Exceptional leadership, communication, and project management skills.
- Analytical, ROI-focused thinker with business discipline.
- Passion for BBQ culture and outdoor living is a major plus!
What We Offer
- The chance to shape the digital future of Canada’s BBQ leader.
- A supportive, entrepreneurial culture where ideas have impact.
- Competitive compensation with performance-based bonus.
- Comprehensive health and benefits plan.
- Exclusive employee discounts on top BBQ and outdoor living gear.
- Flexible work from home options available.
Director of E-Commerce & Digital Marketing in Winnipeg employer: Capital-Bbq-
At Capital BBQ, powered by BBQing.com, we pride ourselves on being one of Canada’s largest and most trusted omni-channel retailers in the BBQ and outdoor living space. Our supportive and entrepreneurial culture fosters innovation and allows employees to make a meaningful impact while enjoying competitive compensation, comprehensive health benefits, and exclusive discounts on top products. Join us in shaping the future of outdoor living and experience unparalleled growth opportunities in a vibrant and passionate environment.
