At a Glance
- Tasks: Lead brand strategy and marketing projects for Team Canada, collaborating with agencies and internal teams.
- Company: Join the Canadian Olympic Committee, a leader in high-performance sports.
- Benefits: Competitive salary, hybrid work model, and opportunities for professional growth.
- Other info: Dynamic work environment with a focus on collaboration and innovation.
- Why this job: Make an impact on Canada's Olympic brand and engage with sports marketing.
- Qualifications: Strong marketing background, preferably in sports or brand management.
The predicted salary is between 10000 - 108790 $ per year.
Be part of building a national brand. Headquartered in Toronto, the Canadian Olympic Committee (COC) is a national, private, not-for-profit organization committed to high-performance sports excellence. We are the largest private supporter of high-performance sport in Canada and we are responsible for all aspects of Canada’s involvement in the Olympic Movement, including the participation in the Olympic and Pan American Games.
The COC is seeking a dynamic individual to join its Integrated Brand Marketing Team. The Manager, Brand & Integrated Marketing role requires a uniquely skilled individual who will be responsible for developing, planning, executing, monitoring, and measuring key Canadian Olympic Team brand activities and integrated marketing projects. Reporting to the Senior Manager, Brand Marketing & Creative Services, the role is a key member of the team which has responsibility for marketing integration, brand development, positioning, activation, and governance. This individual should have a strong marketing background, with a preference to those familiar with the sport marketing industry or brand management. The role requires the ability to collaborate with key internal colleagues and COC marketing partners, manage external agency partners, and oversee multiple projects.
LOCATION: This position will be located in one of the COC’s offices (Montreal, QC, at 500 René-Lévesque Boulevard West; or in Toronto, ON at 250 Yonge St. Suite 3000). We offer a hybrid work model that allows for up to two days of remote work each week.
CORE RESPONSIBILITIES AND PRIORITIES
- Brand Strategy and Activation
- Partner with the Senior Manager to evolve and implement Team Canada’s brand strategy and framework including brand vision, mission, positioning, purpose, etc. and help educate broader org on implementation.
- Evaluate brand activation opportunities based on strategic fit, always ensuring each project contributes to the greater brand purpose.
- Support the organization’s understanding of audiences and develop and refine target consumer as informed by the strategic framework.
- Brand Activation
- Day to day lead for brand campaigns and activities, including briefing agencies, evaluation of creative strategy and ideation, managing production and post-production, and overseeing budgets and timelines.
- Serve as the primary point of contact for agency relationships.
- Collaborate with Content Team on bringing the Team Canada brand to life across social and digital platforms.
- Lead media planning for all brand marketing activities with an understanding of different media options and their potential impact.
- Brand Advocacy & Leadership
- Act as a brand leader and advocate with all key internal/external stakeholders.
- Work closely with the Creative Team to manage the development and maintenance of brand use guidelines for all key internal/external stakeholders.
- Monitor industry trends and recognition opportunities for the brand including award submissions.
Manager, Brand and Integrated Marketing in Toronto employer: Canadian Olympic Committee
Le Comité olympique canadien (COC) est un employeur exceptionnel qui valorise l'excellence, la collaboration et le bien-être de ses employés. Situé à Montréal, le COC offre un environnement de travail hybride, des programmes d'apprentissage de classe mondiale et une gamme complète d'avantages sociaux, y compris un programme de retraite avec cotisations équivalentes par l'employeur. En rejoignant notre équipe, vous aurez l'opportunité de contribuer à des événements sportifs prestigieux tout en évoluant dans une culture inclusive et respectueuse, axée sur la haute performance.
Contact Details:
Canadian Olympic Committee Recruitment Team
