Strengthen The Globe and Mail’s national media brand through integrated campaigns, editorial storytelling, and audience-focused marketing in hybrid Toronto work. As Senior Marketing Manager, you will translate editorial priorities and major news moments into compelling marketing opportunities. You will showcase Globe journalism and journalist expertise while differentiating the brand. The role works collaboratively across departments and is supported by external creative agencies and two direct reports. Key Responsibilities:
Plan and execute integrated brand marketing campaigns Translate news moments into compelling marketing opportunities Steward brand guidelines and organizational best practices Identify audiences through events, partnerships, sponsorships, and experiences Use insights to guide marketing investment decisions Requirements:
Seven-plus years in brand, content, audience, growth, or product marketing Experience with integrated campaigns across multiple channels Experience overseeing sponsorship marketing or partnership initiatives Interest in current events, business, investing, and political coverage Experience in media, publishing, subscriptions, technology, or content products Bring brand stewardship, editorial marketing judgment, and cross-channel campaign leadership to The Globe and Mail’s Toronto team.
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Senior Brand Marketing Manager Media in Toronto employer: Canadian Inclusion
Mariner is an exceptional employer that fosters a collaborative and innovative work culture in the vibrant city of Halifax, Nova Scotia. Employees benefit from ongoing professional development opportunities, competitive compensation, and a supportive environment that encourages creativity and teamwork. With a focus on cutting-edge technology solutions, Mariner empowers its team to make a meaningful impact while enjoying the unique lifestyle that Halifax has to offer.
