Event Marketing Lead – Hybrid in Toronto

The Globe and Mail is a national icon and one of Canada's most recognized media brands. We proudly serve as a trusted destination for Canadians seeking the highest caliber of journalism, and we've garnered international acclaim for our data visualization, design, and creative storytelling. We are committed to fostering diversity and inclusivity by reflecting all Canadians in both the stories that we tell and the composition of our workforce.

Since 1844, The Globe and Mail has been leading the national conversation in Canada with the belief that an informed public strengthens a nation. Globe Events brings that commitment to life through more than 50 events each year, convening industry leaders, policy makers, senior business decision makers and engaged Canadians to explore complex issues. To support this growing portfolio, The Globe and Mail is seeking a collaborative, high-performing Event Marketing Lead to drive audience acquisition, registration, ticket sales and attendance across Globe and Mail events.

KEY RESPONSIBILITIES:

• Partner with the event team to shape marketing strategy, including event positioning, target audience, ticket pricing and revenue goals.
• Lead the development and execution of promotional strategies that drive audience acquisition, registration, ticket sales and attendance.
• Execute and optimize multi-channel event marketing plans, adjusting tactics and communications based on registration trends and campaign performance.
• Develop event marketing communications and creative assets, ensuring they are accurate, audience-focused and aligned with The Globe's brand.
• Define, track and analyze event marketing KPIs, including new versus returning audience, conversion rates and creative performance, using insights to improve results over time.
• Lead and coach direct reports, ensuring clear priorities, strong execution and alignment with The Globe's standards.
• Manage event marketing expenses, attend weekly event meetings and provide regular registration reporting.

QUALIFICATIONS:

• Post-secondary degree in marketing, communications or event management.
• 5–7 years of experience in event marketing, audience development and campaign management.
• Proven experience identifying and acquiring hard-to-reach audiences, including senior business decision makers.
• Excellent written and verbal communication abilities, with strong attention to detail.
• A passion for quality journalism and The Globe and Mail brand.
• Ability to work in our Toronto-based headquarters a minimum of two days a week and attend events to better understand our product and audience.
• Curiosity about how AI can be used to automate repeated tasks.

SALARY:

The base salary for this role ranges from $84,000 to $105,000 per year. Placement within this range depends on a candidate's level of experience, technical skills, and alignment with the role's requirements.

WHY CHOOSE THE GLOBE:

• Competitive compensation to ensure we hire, retain and reward team members.
• Hybrid work environment that promotes work-life balance.
• Generous vacation and flexible work arrangements.
• Parental leave top-up.
• Competitive health and dental benefits.
• Defined Benefit pension plan.
• Annual wellness subsidy.
• On-site chiropractor and registered massage therapist.
• Employee and family assistance program.
• Free digital subscription to globeandmail.com and 40% off other Globe products.
• Education assistance for external training courses.

SUPPORTING YOUR GROWTH:

We are committed to creating equitable opportunities for all employees, to enable everyone to reach their full potential. This commitment is embedded in our strategic plan and core values. There are lateral and upward advancement opportunities for rewarding and developing careers. We believe in mentorship and collaborative peer-to-peer learning and have both formal and informal programs in place to encourage knowledge-sharing. We support continuing education and provide both internal and external opportunities for training and development.

THE GLOBE AND MAIL IS DEDICATED TO DIVERSITY AND INCLUSION IN THE WORKPLACE:

The Globe and Mail is committed to fostering an inclusive, accessible work environment, where all employees feel valued, respected and supported. We believe this strengthens our business and our journalism. We welcome and encourage applications from individuals from all groups, regardless of race, ethnicity, culture, gender, sexual orientation, religion, socio-economic status, age, and physical ability.