Senior Marketing Manager – Hybrid

The Globe and Mail is a national icon and one of Canada's most recognized media brands. We proudly serve as a trusted destination for Canadians seeking the highest caliber of journalism, and we've garnered international acclaim for our data visualization, design, and creative storytelling. We are committed to fostering diversity and inclusivity by reflecting all Canadians in both the stories that we tell and the composition of our workforce. We recognize the importance of work-life balance, offering flexible work arrangements and support programs. We also invest in our employees' growth through training and mentorship opportunities.

The Globe and Mail is seeking a Senior Marketing Manager to help shape how the next generation of Canadians discover and engage with one of Canada's most influential media brands. This role leads initiatives designed to introduce new audiences to The Globe's journalism, journalists, and products, ultimately contributing to the company's long-term digital subscription growth. The successful candidate will work collaboratively across all departments and own the planning and execution of integrated marketing campaigns that strengthen The Globe brand and drive awareness, trial, and consideration of The Globe's core products and features.

Responsibilities:

• Develop the strategy and oversee execution of paid and organic marketing programs designed to increase qualified traffic, trial, and consideration.
• Partner with the audience team to increase discoverability of The Globe's content and brand across social, video, and emerging platforms.
• Identify and capitalize on opportunities to attract new audiences through editorial features, sponsorships, events, partnerships, and/or product experiences.
• Own the planning and execution of integrated marketing campaigns that strengthen and differentiate The Globe brand in the marketplace.
• Translate editorial priorities and major news moments into compelling marketing opportunities.
• Act as a steward of The Globe's brand guidelines, leading the organization on best practices.
• Lead go-to-market strategies for new product features, experiences, and audience-facing innovations.
• Establish clear goals and KPIs for all initiatives.
• Analyze campaign performance and audience behaviour to identify insights and optimization opportunities.

Qualifications:

• 7+ years of experience in audience development, growth marketing, brand marketing, content marketing, or product marketing.
• Experience leading and developing a small team.
• Proven success driving measurable audience growth to support sales acquisition.
• Strong understanding of digital audience behaviour, content distribution, and platform ecosystems.
• Experience leading integrated marketing campaigns across multiple channels.
• A strong interest in current events, business and investing news, and political coverage.
• Experience in media, publishing, subscriptions, technology, or content-driven products.

Salary: The base salary for this role ranges from $101,600 to $127,000 per year.

Why Choose The Globe: The Globe's mission is to deliver essential content for aspiring individuals and strong communities. The Globe is committed to providing a respectful and inclusive workplace that upholds our values of integrity, collaboration, innovation, and accountability.

We Offer:

• Competitive compensation.
• Hybrid work environment.
• Generous vacation and flexible work arrangements.
• Parental leave top-up.
• Competitive health and dental benefits.
• Annual wellness subsidy.
• Employee and family assistance program.
• Free digital subscription to globeandmail.com.
• Education assistance for external training courses.

The Globe and Mail is committed to fostering an inclusive, accessible work environment, where all employees feel valued, respected, and supported. We welcome and encourage applications from individuals from all groups.