Lead audience growth and integrated marketing campaigns as a hybrid Senior Marketing Manager with The Globe and Mail in Toronto. Shape digital subscription growth. This senior role spans audience development, brand marketing, content marketing, and product marketing. You will introduce new audiences to The Globe’s journalism, journalists, and products. The position reports to the Senior Director, Marketing and Audience, with two direct reports and external creative agency support. Key Responsibilities:
Develop paid and organic programs increasing qualified traffic, trial, and consideration Partner across social, video, and emerging platforms Own integrated campaigns strengthening The Globe brand Lead positioning, messaging, and launch strategies Establish KPIs and optimize campaign performance Requirements:
Seven-plus years in audience, growth, brand, content, or product marketing Experience leading and developing a small team Proven measurable audience growth supporting sales acquisition Understanding of digital behaviour, distribution, platforms, technology, and AI Experience leading data-informed integrated campaigns across channels Apply audience development, campaign leadership, and marketing analytics to grow The Globe’s digital subscriptions from Toronto.
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Senior Audience Growth Marketing Manager employer: Canadian Inclusion
Mariner is an exceptional employer that fosters a collaborative and innovative work culture in the vibrant city of Halifax, Nova Scotia. Employees benefit from ongoing professional development opportunities, competitive compensation, and a supportive environment that encourages creativity and teamwork. With a focus on cutting-edge technology solutions, Mariner empowers its team to make a meaningful impact while enjoying the unique lifestyle that Halifax has to offer.
