Head of Marketing & Communications in Toronto

Cameron Stephens is a leading Canadian commercial real estate investment manager with a strong record of partnering with borrowers and developers to deliver consistent, attractive risk‑adjusted returns. As a significant non‑bank commercial real estate lender in Canada, the firm manages approximately $4.0 billion in assets. Cameron Stephens deploys capital on behalf of a diverse set of partners, including major insurance companies, banks, pension funds, family offices, credit unions, and individual investors. The organization offers a dynamic, growth-focused environment for professionals interested in real estate finance, capital markets, and institutional investment management.

The Head of Marketing & Communications will be the firm’s lead storyteller and brand steward, thinking strategically about how the firm is positioned in market and executing hands‑on without a large team behind them. Strong writing is central to the role — the successful candidate writes, and writes well, producing the firm’s most important materials personally rather than handing that work to agencies or junior staff. At Cameron Stephens, marketing is a strategic function. The Head of Marketing & Communications works closely with the leadership team on go‑to‑market decisions, partners directly with Capital Markets and Origination, and brings a genuine point of view on brand, positioning, and commercial priorities. Reporting directly to the Chief of Staff, this role sits at the intersection of capital markets expertise and modern marketing craft. The successful candidate is digitally savvy, comfortable with AI tools, and fluent in the language of capital management, real estate funds, and wealth. As the firm’s marketing function matures, there’s a clear path for this role to grow in scope and seniority.

Key Responsibilities

• Brand Strategy & Positioning
  • Act as a strategic advisor to firm leadership on brand identity and market positioning within the Canadian capital management landscape.
  • Define the firm’s voice, positioning, and messaging architecture across all audiences, including institutional, retail wealth, intermediary, and talent.
  • Ensure brand consistency across every touchpoint, from digital and print to events, earned media, and direct communications.
  • Benchmark the firm’s brand perception relative to peers and identify whitespace opportunities.
• Thought Leadership & Content
  • Develop a content strategy and calendar anchored in capital markets insight, real estate trends, and investment strategy that builds the firm’s long‑term credibility.
  • Author and produce high‑quality thought leadership pieces, including market commentaries, investor letters, and sector outlooks; project manage white papers in partnership with industry thought leaders and subject matter experts.
  • Identify and develop emerging industry trends to position Cameron Stephens as a forward‑thinking voice in the market.
  • Develop and place sponsored content in key financial publications and digital channels.
  • Build a content engine that educates, attracts, and retains investors and intermediaries.
  • Serve as a strategic partner to Capital Markets and Origination, helping shape go‑to‑market approach and priorities.
  • Quarterback the development of pitch decks, fund fact sheets, investor presentations, and product sell sheets — owning messaging, narrative, and brand alignment, and directing external design resources, if necessary, through to final production.
  • Create and maintain a library of sales enablement materials tailored to different audience segments (institutional, wealth advisors, family offices).
  • Support new product launches with go‑to‑market strategy, naming, and positioning materials.
  • Develop materials that articulate fund structures, return profiles, and competitive differentiation with clarity and precision.
• Digital Marketing & Communications
  • Own the Cameron Stephens website — strategy, architecture, content, and performance.
  • Lead social media strategy and execution across LinkedIn and other relevant platforms, with an emphasis on building professional credibility and audience reach.
  • Develop and execute email marketing programs, including investor updates, market intelligence, product launches, and nurture campaigns.
  • Monitor, analyze, and optimize digital performance using data and analytics tools.
  • Ensure all digital communications comply with applicable securities and marketing requirements across the firm's registrations (EMD, IFM, restricted‑PM).
• Public Relations & Media
  • Develop and execute a proactive PR strategy to elevate the firm’s profile in financial, business, and trade media.
  • Build and manage relationships with key journalists, editors, and media contacts in the investment and real estate sectors.
  • Draft press releases, media pitches, and executive talking points.
  • Manage reputational risk and serve as the firm’s communications lead for sensitive or market‑sensitive announcements.
  • Identify, evaluate, and manage the firm’s participation in key industry conferences, forums, and events across Canada and internationally.
  • Develop a speaking engagement strategy for senior leadership to build brand credibility and thought leadership visibility.
  • Oversee the planning and execution of proprietary investor events, roundtables, and client entertainment that reflect the firm’s differentiated style.
  • Manage all event logistics, sponsorships, and post‑event follow‑up in partnership with the broader team.
• Social Impact
  • Ensure the firm’s social impact initiatives are reflected authentically across marketing channels, reinforcing core values and employer‑of‑choice branding.
  • Champion Cameron Stephens Cares, the firm’s charitable giving program focused on housing, humanity, and hospitals, ensuring its impact is communicated authentically to employees, clients, and the broader community.

Qualifications

• 6–10+ years of progressive marketing experience, with a meaningful portion in financial services, investment management, asset management, or capital markets.
• Working knowledge of Canadian investment management, real estate funds, private credit, and/or wealth management, with a solid understanding of the product, the investor, and the regulatory environment.
• Proven experience as both a marketing strategist and a hands‑on executor: comfortable building a strategy on Monday and writing copy on Tuesday.
• A genuine content creator with strong writing and storytelling ability, demonstrated through work the candidate has personally authored rather than simply directed or edited.
• Digital fluency, including website management (CMS, SEO, analytics), social media strategy, email marketing platforms (HubSpot, Mailchimp or equivalent), and performance reporting.
• Comfortable using AI tools to accelerate research, drafting, content production, and analytics, with the judgment to know where human craft and compliance review need to take over.
• Experience quarterbacking or contributing to pitch decks, fund marketing materials, and investor communications, including briefing and managing external design resources.
• Familiarity with securities marketing requirements relevant to the firm's registrations (EMD, IFM, restricted‑PM).