Demand Generation Manager in Burnaby

Ready to power growth for the future of construction? We're seeking a Demand Generation Manager to drive pipeline growth at a fast-growing B2B SaaS construction-tech company. This is a hands-on individual contributor role: you'll run campaigns end-to-end across paid, email, and events, own the RevOps stack behind them, and use the data to drive measurable growth.

About The Role

Are you a results-driven marketing professional looking to make an impact in B2B SaaS? CadMakers is seeking a Demand Generation Manager to help drive growth for cmBuilder.io, our fast-growing construction-tech platform. This is an individual contributor role where you'll take ownership of executing demand generation programs end-to-end while also helping shape priorities to ensure they generate qualified pipeline and deliver measurable results.

The ideal candidate is a marketing demand generation professional with a proven ability to drive measurable growth, execute high-impact campaigns, and continuously optimize marketing operations. This role offers the opportunity to make a tangible impact on cmBuilder's growth, shaping marketing automation, paid media, data-driven strategies, and RevOps processes.

Key Responsibilities

• Demand Generation: Plan, launch, monitor, and optimize demand generation campaigns across paid and organic channels (LinkedIn Ads, Google Ads, YouTube, email, landing pages), including account-based campaigns targeting key accounts.
• Paid Media Management: Set up, manage, and optimize LinkedIn Ads and Google Ads campaigns, continuously testing and scaling what performs.
• In-Person Events: Help manage events and tradeshows, both our own and external industry events, from helping acquire leads to logistics.
• Positioning and Messaging: Develop and refine positioning, messaging, and go-to-market motions so campaigns drive measurable sales outcomes.
• Marketing Automation & Nurturing: Implement and manage HubSpot workflows, automation, and lifecycle campaigns that engage, score, and progress leads through the funnel.
• RevOps & Analytics: Own funnel analytics, lead scoring, enrichment, and segmentation. Build reporting that shows what's actually driving pipeline.
• A/B Testing & Continuous Improvement: Run structured A/B tests across ads, emails, and landing pages to maximize pipeline impact.

Requirements

• 4+ years hands-on experience in B2B SaaS demand generation (as a demand gen specialist, manager, or similar role).
• A proven track record of driving qualified sales pipeline for B2B software, with strong command of demand channels, funnel tactics, and key metrics.
• Expertise in LinkedIn Ads (priority) and experience managing Google Ads, driving consistent MQLs and demo growth.
• Experienced with HubSpot (or equivalent marketing automation/CRM platform), including lead scoring, segmentation, and ICP refinement.
• Strong writing skills for ad copy, email sequences, and landing pages.
• Attention to detail and a bias for action, with an execution-first mindset and the ability to contribute strategic input.
• A testing mindset: you form a hypothesis, run the experiment, read the data, adjust.

Benefits

• High-growth company - with strong customer momentum and product-market fit.
• Awesome team - Hybrid work environment with a supportive and collaborative culture. We have regular events, contests, volunteer days, and much more!
• Career growth - Strong potential for career growth within the organization as the company scales.
• Development budget - We'll help you reach your full potential by providing resources for any courses that will help you #getbettereveryday.

Salary: $90,000 - $115,000; commensurate with experience. Full-time, hybrid position with in-office days at our office in Burnaby, BC.