At a Glance
- Tasks: Create and execute innovative marketing strategies for insurance campaigns.
- Company: Join CAA Club Group, a member-focused organization dedicated to safety and advocacy.
- Benefits: Enjoy work-life harmony, wellness programs, travel incentives, and competitive benefits.
- Other info: Collaborative environment with opportunities for continuous learning and career growth.
- Why this job: Make a real impact in a purpose-driven culture while growing your marketing skills.
- Qualifications: Degree in Marketing or Business with 3-5 years of digital marketing experience.
The predicted salary is between 72000 - 88000 $ per year.
Marketing Strategist, Direct P&C Insurance role at CAA South Central Ontario.
About Us
At CAA Club Group, we are passionate about keeping our Members safe – whether they are on the road, at home, or travelling abroad. As a trusted Member‑based organization, we provide products and services that are essential to Members’ safety and peace of mind. With over 2.6 million Members across Ontario and Manitoba, we advocate on issues such as road safety and infrastructure, the environment, seniors’ mobility, and consumer protection. Associates share in each other’s successes, drive change, and support each other while cultivating a great working environment to deliver on what is best for our Members.
Who we are
Are you ready to join an award‑winning, purpose‑driven culture? Welcome to the CAA Club Group of Companies (CCG), where purpose leads to passion! At CCG, we are committed to delivering an exceptional Associate experience. We offer:
- Work‑life harmony with access to an award‑winning holistic wellness program
- Continuous learning through our robust corporate curriculum and education reimbursement program
- Incredible rewards, travel incentives, and product and service discounts
- Pay‑for‑performance and best‑in‑class recognition programs
- Competitive benefits that include a defined contribution plan, personal spending account, and so much more
Join our growing team where everyone belongs!
Position Details
What You Will Do
- Develop and recommend formal marketing strategies, plans and roadmaps for various campaign types including awareness, education, and acquisition
- Participate and contribute to the annual P&C Insurance strategic planning sessions
- Assist in the development of the annual Marketing Plan for digital marketing initiatives
- Lead campaign planning meetings and brainstorms with key stakeholders to obtain new marketing ideas and key insights/feedback
- Develop strategic digital marketing plans for each acquisition initiative, in the context of the overarching annual sales plan, based on objectives, timelines and budgets
- Plan and execute results‑driven marketing campaigns for all partner clubs through digital marketing channels to increase new business sales and other marketing objectives
- Collaborate with sister clubs on strategy and execution of digital marketing tactics in their respective regions
- Manage the end‑to‑end digital marketing campaign process to meet key performance indicators as per the annual marketing plan
- Work with database marketing team (internal & external) and sister clubs to establish analytics and reporting, including customer profiling/segmentation and ongoing reporting to understand customer behaviour
- Active monitoring of campaign spends and performance with ongoing optimizations in collaboration with internal and external partners
Who You Are
- Completion of a university degree in Marketing, Business, or a related field
- 3–5 years of experience in digital marketing, with a focus on strategy and campaign execution
- 1–2 years of relevant marketing experience in the Insurance industry, preferably P&C
- Experience in managing results‑driven marketing campaigns through various digital marketing channels and segmented target audiences
- Strong understanding of digital marketing principles, practices and standards, with experience in integrating online and offline initiatives
- Proven track record of success in driving digital marketing growth and ROI
- Expertise in SEO, SEM, paid advertising (Google Ads, social media ads), email marketing, and content strategy
- Strong analytical skills with proficiency in tools like Google Analytics, Mixpanel, Tableau
- Experience with social media marketing and managing multi‑channel digital campaigns
Please note that internal applicants are asked to formally express their interest by applying online no later than 10 business days after the position is posted.
Our Commitment
We are an equal opportunity employer and are committed to providing employment accommodation in accordance with all applicable Provincial Human Rights and Accessibility Legislation. CCG will provide accommodations to job applicants with disabilities throughout the recruitment process. If you require an accommodation, please notify us and we will work with you to meet your needs.
Seniority level: Mid‑Senior level
Employment type: Full‑time
Job function: Marketing
Industries: Insurance
Marketing Strategist in Markham employer: CAA South Central Ontario
At CAA Club Group, we pride ourselves on being an exceptional employer that fosters a purpose-driven culture and prioritizes the well-being of our Associates. With a strong focus on work-life harmony, continuous learning opportunities, and competitive benefits, we create an environment where everyone can thrive and contribute to our mission of keeping our Members safe. Join us in a collaborative atmosphere that values innovation and rewards success, all while making a meaningful impact in the insurance industry.
